02
Apr

Read This Blog And Win $10,000

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Wa Lottery The Match 4s Ad Campaign Banner.  Photo by John Keatley.

Wa Lottery The Match 4s Ad Campaign Banner.  Photo by John Keatley.

Washington hipster from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

Washington longshoreman from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

Washington outdoor guy from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

Washington cowboy from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

It turns out that you actually have to buy a Match 4 Lotto ticket for your chance to win $10,000, but you may not have known about that if you didn’t read about it on this blog.  Right?  So technically you can win $10,000 by reading the John Keatley Blog…

Ok, so enough about winning money.  The pictures above are from the new Washington State Lottery Match 4 ad campaign that I recently shot with Cole & Weber United.  I have always enjoyed Lottery ads because they often incorporate quirky humor, along with fresh creative concepts.  I got my first taste of working with the Washington Lotto a few years ago.  It was also the first ad shoot I had ever done.  Publicis was the ad agency working on the account at the time.  It was a smaller scale job, mostly running in newspapers, and point of sale, but ever since then I have wanted to do more with the Lottery.

That’s what made this so fun and rewarding for me.  It’s a client that I have been seeking out, and I was selected specifically for my brand of photography.  I was given the freedom to “do what I do”, and that always seems to bring about the best end product.  Same story with the Sounders FC ad campaign that I recently shot.  Go Sounders by the way!  Undefeated!

These pictures are of the members of the Match 4′s.  A singing group comprised of stereotypical Washington locals who are so excited about winning $10,000 that they just have to sing.  That’s not the official concept actually.  I just made that last part up.

Comments

That’s one sexy mic-stand. Black, slender, adjustable. wow, great taste in mic-stands. well done, bro. :)

posted by mark on 04.07.09 at 2:39 pm

Hey. These guys are the Coats, a great a cappella group out of Seattle!

posted by John on 07.14.09 at 11:43 am

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