Brain Rules And John Medina
Posted by John Keatley | Filed under Editorial, Tear Sheets
Mina san konnichiwa. Hot off the press, my portrait of Dr. John Medina was printed on the cover of the Japanese edition of Brain Rules.
“In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.”
I photographed Dr. Medina’s author portrait and press pictures last year, just before the book was first released in the States. Since then, the pictures have been published in Harvard Business Review, Seattle Metropolitan, and Response, to name a few.
When I got the assignment, my mind started racing with ideas and concepts that I could use for a brain scientist. I had heard that John is a passionate and expressive person, but nothing prepared me for the amount of energy and intensity that John generates. The slide show should give you a pretty good idea of what the shoot was like. John sang a song, made up a science rap, and charged at me during the shoot. Oh, and ate a plastic brain. What more could a photographer ask for!? One of my favorite images was an outtake that we shot at the end. I had the idea of using a brain like that old light bulb hovering over a persons head when an idea goes off. It was difficult to keep the brain from moving (I used string) but we eventually got it in place, and that ended up being the picture that was printed on the book jacket for the author portrait.
There is a ton of online content about Brain Rules if you are interested in finding out more. I highly recommend reading the book, as well. The English version that is…unless you can read Japanese. It is written in a way that anyone can understand, and everything in the book is practical information that can be used in your daily life.
* If you are using a blog reader, you may need to visit my actual blog to see the slide show above.
Tags: author portrait, biologist, book cover, book cover photo, Brain Rules, Dr. Medina, How The Brain Works, human brain, Japanese Edition, John Medina, molecular biology, Pear Press, Portrait, scientist portrait, The Brain
3 Responses to “Brain Rules And John Medina”
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Trenon Moore Says:
May 7th, 2009 at 5:10 amHey John,
I’d really enjoy seeing the lighting set-ups for these shots. They’re great as always! -
Krystal Kerr Says:
May 8th, 2009 at 10:16 amI absolutely love the hovering brain… Nice work!
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Chris Wheeler Says:
July 24th, 2009 at 11:01 pmI have to point out the Calculator Watch. What a timeless classic! (No pun intended)
