04
Dec

We Roofin’

Posted by John Keatley / Filed under Ad Campaign, BTS

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  ”Oh, we roofin’ man!  Yeah, we roofin’!”  ”What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

22
Aug

Wexleynauts

Posted by John Keatley / Filed under BTS, Editorial Work

Cal and Ian of the Wexley School For Girls by photographer John Keatley.

Wait!  You mean, there is a 3rd cosmonaut outfit?  I’m going to need to wear that…  It only makes sense.  It will help me understand my subjects and connect with them better.  I’m a method photographer, what can I say.
It seems like it was just yesterday I was in this very same room at Wexley School For Girls with Cal and Ian for my first shoot with them.  They were flexing on the white baby grand piano.  It was magical.  Since then, we have done I don’t know how many shoots together, but this is definitely one of my favorite ones.

Thanks to AdWeek for a fun assignment, and thanks to Wexley for keeping the magic alive.


The three cosmigos.

04
Jun

Snoqualmie Casino / Above It All

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Whoop whoop!  Here are 3 of the 6 new ads I just photographed for Snoqualmie Casino with ad agency Green Rubino.  I’m really proud of how these images came together.  Lot’s of firsts on this project.  I had my first 3:00am call time, first time shooting models jumping on a trampoline in high heels, and first time winning $100 on slots while working.

There are a ton of casino’s fighting for business these days, and most of the ads I have seen all pretty much look the same.  A dude eating a big hamburger, a pretty lady rolling dice, and a group of friends out to dinner.  Not to mention the photography is usually pretty bad.  It’s easy, and what I am sure people have come to expect from casino ads.  That is why it was so refreshing to work with Green Rubino on this campaign because it was a well put together concept with high production value.  Snoqualmie Casino is going to stand completely apart from the competition.  At least until the competition has time to scramble and try to copy this.

As always, a very big thank you to the wonderful people at Green Rubino and Snoqualmie Casino for working with us on this ad campaign.  Dennis Budel, Jason Vargas, Joe Quatrone, Peggy, and Michelle Hendrickson, congrats and well done!  Time to celebrate.

Credits:
Agency: Green Rubino
Creative Director: Joe Quatrone
Associate Creative Director: Dennis Budell
Photographer: John Keatley
Producer: Taylor Reed
Hair & Makeup: Cara Aeschliman
Wardrobe: Morgan Dillon
1st Assistant: Gregg White
2nd Assistant: Oliver Ludlow
Retouching: Gigantic Squid
CGI: Vitamin-E Studio
Talent Agency: All About You, Bell Agency

30
Apr

Heavenly Ski & Ride School

Posted by John Keatley / Filed under Ad Campaign

Blogging has been a little less frequent than usual these days, but it’s only because I have been so busy shooting some pretty awesome ad campaigns.  We have 3 new campaigns coming out in the upcoming weeks, but before we get to those, I want to share with you this recent ad campaign.  It is for the Ski & Ride School at Heavenly Mountain Resort, and worked with Hammerquist Studios.  What a fun and hilarious concept.  In total, there are 6 different diagnosis profiles,  and you can see them in the advertising section of my site.  Big thank you’s go out to Fred Hammerquist, Dylan Kahler, and Nick Berry.  It was a blast working with you guys on this.

We got to do our own casting for this project, which is something I have really been enjoying.  The characters and types of people I like to photograph are a little harder to find, but the thrill of the search and the reward when you find that perfect person is so worth the extra effort.

Thanks to our friends at EVO for the amazing wardrobe and gear we used in the ads.  If you haven’t been to the new EVO store in Fremont, you should check it out.  It’s an incredible retail space and beautifully designed.  Even if you aren’t into outdoor adventures, the store and restaurants next door are worth a visit.

Styling:  Morgan Dillon
Hair & Makeup: Cara Aeschliman
Assistant: Gregg White
Retouching: Gigantic Squid

06
Sep

Wexley School For Girls In The Nude

Posted by Izzy / Filed under BTS

Cal McAllister of Wexley School For Girls. Photo by John Keatley.
Cal McAllister / Co-Founder and CEO

Gabe Hajiani of Wexley School For Girls. Photo by John Keatley.
Gabe Hajiani / Production Director

Stephanie Peirolo of Wexley School For Girls. Photo by John Keatley.
Stephanie Peirolo / Director of Strategic Partnerships

Christine Wise of Wexley School For Girls. Photo by John Keatley.
Christine Wise / Director of Planning and Strategy

Ian Cohen of Wexley School For Girls. Photo by John Keatley.
Ian Cohen / Co-Founder and CCO

Todd Grant of Wexley School For Girls. Photo by John Keatley.
Todd Grant / CCD

One word sums up the experience of working with the team at the Seattle based ad agency, Wexley School for Girls: AWESOME.  The long and short of it, is that these guys and gals are a riot, and life is never dull when working or hanging out with Wexley.  They never so much as bat an eyelash when John shows up asking them to take their shirts off, dress up in chicken costumes, sprawl across the baby grand, or any other fantastically strange idea John has thrown at them over the years.  Well, actually, not everyone was on board with this concept off the bat, but everyone came around eventually after a good pep talk.

Most business executives need headshots for speaking, press, articles, etc., and the leaders at Wexley are no different.  These portraits are of the Wexley senior leadership team. As you can see, not only are they all pretty much topless, but they have Sara Coates and I smashing and manipulating their faces with our hands.  At least the men do.  The women got a couple of male interns to stand in, and it just so happened to be their first day on the job.  It was awesome, and one of those shoots where we were laughing so hard we cried a little.  Some people may have cried from awkwardness too, but it can be hard to tell the difference sometimes.  Thanks Wexley for being great sports, and for working with us to create such awesome photography.  I like to think this kind of work is the stuff that stands the test of time.

These pictures have already received some of the greatest comments on Facebook.  It’s almost like a social experiment the way some people are so confused  by these portraits.  ”They aren’t really going to use those for press are they?”  Yes, yes they are.

Here is a quick behind the scenes video of the shoot.  Can’t wait to see what happens next time.

Thanks team Wexley, and thanks as always to Gigantic Squid for retouching!

26
May

Chris Buck Has A Blog

Posted by John Keatley / Filed under News

Steve Carell photo by Chris Buck.

Chris Buck needs no introduction, but I am going to say a few things about him anyway.  I had the chance to meet up with Chris in New York a few years ago, and he was very gracious to make time to meet with a young photographer such as myself.  I have always admired and been inspired by his photography, and over the past few years, he has had a tremendous impact on me from the business side of photography, as well.  He has taught me some valuable lessons I will never forget.  I will always be grateful to him for that.  Chris is an award winning celebrity, advertising, and editorial photographer, and he just started a blog which I can promise you will be worth following.  Do yourself a favor and check out his website chrisbuck.com and make sure to add his blog chrisbucknews.wordpress.com to your reader.  You will be glad you did.  Welcome to the blogosphere, Chris.  Do we still call it the blogosphere?

Image © Chris Buck

02
May

John Keatley – MiiR Ad Campaign

Posted by John Keatley / Filed under Ad Campaign

MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

This is the first look at a campaign I have been working on for MiiR Bottles over the past several months.  These ads will be both online and in print.  Soon to follow will be the debut of my first commercial as a director, which will be equally clever and funny.  As simple as a water bottle sounds, there are so many great ideas to work with because there are a lot of water bottles on the market that are difficult to use.  I think this comes across pretty clear in these ads.

I would like to say thank you to Bryan Papé of MiiR who is always so supportive and trusting of my vision.  And thank you, also, to Ian Goode of Gigantic Squid for making the waterbeard magic and going the extra 100 miles to make these turn out as good as they did.

If you were wondering, this is the campaign I hinted at last month when I posted an image from one of the water capture shoots.

09
Mar

Just Another Day In The Neighborhood

Posted by John Keatley / Filed under Blog

That’s my neighbor Mark Miller, reporter for ABC affiliate KOMO in Seattle, getting water thrown in his face.  No, I am not waterboarding him.  That wouldn’t be very neighborly at all.  I am simply teaching him a lesson.  Ok, I’m kidding.  Mark sees some pretty interesting stuff at his job, but I would guess this is the last thing he expected he would be doing when he woke up today.  ”Hey neighbor, would you be up for getting water thrown in your face while I take a few pictures?”  He did mention he expects nothing less when I call, though.  Fair enough.  Why did we throw 121 bowls of water in his face?  I just finished shooting an ad campaign and it is in post production this week.  Today we realized we needed a few more assets to really make this thing shine, so with Mark’s help, we made it happen.  Mark won’t be in the final image, but I needed to capture water splashing on skin.  It’s going to look great when it’s finished.

Thanks Mark!  You are a true professional and a good friend.

23
Nov

Copper Mountain Colorado

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Copper Mountain Colorado Billboard

Here’s lookin at you Colorado.  I just wrapped up this shoot for Copper Mountain Resort in Colorado, and last week they released their new branding and ad campaign featuring Fred McGilicutty, captain of the snow patrol at Copper Mountain.  This billboard can currently be seen in Dallas and Kansas City.  Wish I could be there to take pictures of the actual things.  If you find yourself driving through Dallas or Kansas City, feel free to wave at Fred and tell him I said hi.  I hear it’s nice in KC this time of year.

I would like to wish you all a very Happy Thanksgiving.  I feel especially thankful this year and I am very grateful for everyone who has taken the time to read my blog and take an interest in my work.  See you on the slopes.

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24
Aug

A Fanny Pack For Your Head

Posted by John Keatley / Filed under Ad Campaign

Cap-sac group

Say what now!?  It’s not everyday that a product so life changing, and so amazing comes along.  We live in a world where we are encouraged to consume as much as we want, and to take take take.  That’s right, don’t worry about tomorrow, or where you will put all of your stuff.  Just get more stuff!  Well prepare to be sucker punched in the face, because this product is going to change the way you think and live.  More importantly, it will change the way you store your stuff.

Cap-sac isn’t just a hat, it’s a fanny pack for your head.  No joke.

Cap-sac launched this Spring, and they have been flying off the shelves.  I know, I know.  This is not your fathers fanny pack, but they have been getting a lot of good publicity, and that translates into a lot of good sales.  I was hired to photograph the Cap-sac ad campaign and press photos this summer.  Anytime I can work in shorts and a tee, in 90 degree weather, it’s a good shoot in my opinion.  Since this was a fun one, I thought I would share a behind the scenes look at the shoot itself.  Enjoy.

And since we are talking about fanny packs on your head, here is a little something extra for ya.  This video contains language that may not be suitable for all audiences, and may not be safe for work.  Unless you work on a ship, or a construction site.  Then it’s probably not a problem.

* If you are using a blog reader, you may need to visit my actual blog post to see the slide show and video.  Can anyone tell me why that is?  I have been trying to figure this out for a long time, and nothing seems to work.  Why won’t flash content show up in Google Reader?  Ahh.