13
Apr

Now For Something Completely Different

Posted by John Keatley / Filed under Blog, Personal Work

Surprised to see something other than stylized portraits?  From the beginning, the goal with this ongoing personal series was to create something completely different from my portrait work.  Last fall, I decided I wanted to push myself to create something outside of my comfort zone.  I would prefer to let these images stand on their own without adding a story or context to them, but I also realize it is important to talk about one’s work.  If not the meaning, at least the process.  I have attempted to explain these to a few close friends, and the best explanation I have come up with so far is that this good idea evolved from several really bad ideas.  What this means is I began with an idea and talked about it for a little while and really wrestled with the concept and how it would read.  The first few concepts never really sat right with me, but thinking and talking about them with others eventually led to what you see here.  Even after I began shooting, the concept continued to evolve.  I worked with a great post production studio called Gigantic Squid, and collaborated with Ian Goode on the final look and feel of everything.  This really has been an experiment and exploration of a different type of photography.  As much as I pulled away from my portrait work in this process, I came to realize just how important the human element is to me in my work.  I learned how to respond to what I was shooting and adapted my approach as the images came to life.  That is not something I get to experience when working on an ad campaign which has to be planned out completely before shooting.  So far, this project has taken me across Washington and Northern California, and I am planning a couple more out of state trips in the months to come.  I have learned so much from this experience and I am excited to see how this continues to evolve and shape me as an artist.