It turns out that you actually have to buy a Match 4 Lotto ticket for your chance to win $10,000, but you may not have known about that if you didn’t read about it on this blog.  Right?  So technically you can win $10,000 by reading the John Keatley Blog…

Ok, so enough about winning money.  The pictures above are from the new Washington State Lottery Match 4 ad campaign that I recently shot with Cole & Weber United.  I have always enjoyed Lottery ads because they often incorporate quirky humor, along with fresh creative concepts.  I got my first taste of working with the Washington Lotto a few years ago.  It was also the first ad shoot I had ever done.  Publicis was the ad agency working on the account at the time.  It was a smaller scale job, mostly running in newspapers, and point of sale, but ever since then I have wanted to do more with the Lottery.

That’s what made this so fun and rewarding for me.  It’s a client that I have been seeking out, and I was selected specifically for my brand of photography.  I was given the freedom to “do what I do”, and that always seems to bring about the best end product.  Same story with the Sounders FC ad campaign that I recently shot.  Go Sounders by the way!  Undefeated!

These pictures are of the members of the Match 4′s.  A singing group comprised of stereotypical Washington locals who are so excited about winning $10,000 that they just have to sing.  That’s not the official concept actually.  I just made that last part up.