You may have seen this shoot I did for Wexley School For Girls recently. It’s definitely one of my favorite shoots, so naturally I was excited when they hired their new CFO / COO, Jerry Barnhart, because that meant he would also need a portrait, being senior leadership and all. Not much else to say about this one, other than it’s completely awesome. I hope they hire 5 more people soon.
Posted by Izzy / Filed under Behind The Scenes
One word sums up the experience of working with the team at the Seattle based ad agency, Wexley School for Girls: AWESOME. The long and short of it, is that these guys and gals are a riot, and life is never dull when working or hanging out with Wexley. They never so much as bat an eyelash when John shows up asking them to take their shirts off, dress up in chicken costumes, sprawl across the baby grand, or any other fantastically strange idea John has thrown at them over the years. Well, actually, not everyone was on board with this concept off the bat, but everyone came around eventually after a good pep talk.
Most business executives need headshots for speaking, press, articles, etc., and the leaders at Wexley are no different. These portraits are of the Wexley senior leadership team. As you can see, not only are they all pretty much topless, but they have Sara Coates and I smashing and manipulating their faces with our hands. At least the men do. The women got a couple of male interns to stand in, and it just so happened to be their first day on the job. It was awesome, and one of those shoots where we were laughing so hard we cried a little. Some people may have cried from awkwardness too, but it can be hard to tell the difference sometimes. Thanks Wexley for being great sports, and for working with us to create such awesome photography. I like to think this kind of work is the stuff that stands the test of time.
These pictures have already received some of the greatest comments on Facebook. It’s almost like a social experiment the way some people are so confused by these portraits. ”They aren’t really going to use those for press are they?” Yes, yes they are.
Here is a quick behind the scenes video of the shoot. Can’t wait to see what happens next time.
Thanks team Wexley, and thanks as always to Gigantic Squid for retouching!
Posted by John Keatley / Filed under Editorial Work
Behold. The Wexley School For Girls. What!? An all girls school run by these guys? Yes. Wexley is a very exclusive all-girls school (Ad Agency) run by these two guys. Cal and Ian. And one of the highlights of my job is working with these fine people.
When I first met Cal and Ian, they didn’t know anything about advertising. They were a lounge singer duo in Seattle’s Pioneer Square neighborhood. I was hired by BusinessWeek to photograph them for a story about the resurgence of lounge singers in Metropolitan areas. That is how the sexy lounge singer portrait came about. At some point during the shoot, I said, ”This should be great advertising for your act.” And Ian said, “What the hell is advertising?” I laughed, but he wasn’t joking. He had no idea. I told him to look it up, which is exactly what he did. They read everything they could find about advertising, and before long they decided to open up their own ad agency.
The next time I photographed them, they were no longer singing Elton John, but they were making ads. And good ones at that.
In the last year, I have photographed Cal and Ian a few more times, as well as worked with them on a handful of ad campaigns. It’s not every day that an assignment or ad campaign comes around that allows you to work with such creative people who are willing to experiment and have fun. You might look at the quirky Wexley office, and think that it’s all fun and games. But they take what they do very seriously, and they are dang good at it too. Just look at the success the Seattle Sounders FC (a client of Wexley) have enjoyed.
I have a couple of earlier posts about ad campaigns that I have shot with Wexley. (Here) is the post about the Seattle Sounders FC billboard I shot earlier this year, and (here) is the post about the Human Wrecking Balls print campaign from late last year. In just a few short weeks, I will have some new Wexley related content and videos that I will be able to share. In the meantime, (here) is a hilarious video called “Winner Take Steve” written by Wexley, and directed by Jared Hess.
Posted by John Keatley / Filed under Ad Campaign
There it is. My very first billboard. This is the inaugural season of the Seattle Sounders FC, the newest expansion team in MLS. Seattle is getting fired up about our soccer team, and it’s fun to be a part that excitement. The ad agency I worked with was Wexley School For Girls, which I always enjoy working with.
Now I know what some of you are thinking. Did he paint those people in the background? No. That would have taken way too long. We ended up using a cartoon modeling agency, and hired a few dozen cartoon models to stand in the background. Ok, that’s a joke. To give credit where credit is due, Rachael Ludwig is the artist who created the background art. I shot three scenes for this campaign. Fan with a scarf, fan with a flag, and crazy Sounders fans banging on a drum. The ads will be used for billboard, transit, print, and online.
The shoot was at Quest Field, home of the Seahawks and Sounders. Since we were there, I figured I would maximize my time, and take care of some additional business. I have been intending to try out for the Seahawks special teams, so they gave me a quick look. Here are some pictures from my open tackle and field goal trials. And a quick video from the photo shoot.
Lots of screaming in this video. Soccer fans are crazy!