Creative Process

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Over the past two years, I have been defining my visual voice, zeroing in on characters. Last year, I began looking at image grids to better understand color, wardrobe, and other patterns that may emerge from my work, helping me understand where I have been and where I want my future imagery to go.

This year, keeping a daily creative journal has revealed tremendous benefits, by forcing me to take daily steps in moving my work forward, leading to a greater understanding of myself, and the ability to communicate my vision clearly to others. Writing has taught me that I don’t always need a big idea before I can begin exploring or creating. Just showing up and putting down ideas begins to reveal the story, one step at a time. Some days feel harder than others, but I am learning to trust my instincts, and I have never felt as excited about my art as I do today.


The 2018 Keatley Family Picture

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The initial response to the 2018 Keatley Family Picture was what this year’s concept was all about. Deep disappointment. Confusion as to why we seemingly played it safe with nothing more than a purple theme. And uncertainty as to whether this really is the Keatleys or not.

It is true, two of the four individuals in this picture are NOT Keatleys!  There is little that I enjoy more than creating a strong response in others. You might even call me an instigator. But the choice to replace my wife and myself with our good friends had me laughing for days.

As production began on this concept, the question became “how closely do we try to resemble Nichelle and I?”  We considered leaving Jess and Brian as their natural selves, as we often are disguised in wigs and costumes in our family pictures. But if felt too obvious, and this picture needed subtlety to soar.  In the end, my hat tilt and Nichelle’s dark hair were key to pulling this off.

Many thanks to our kids for going along with my crazy ideas. Thankfully they seem to understand that they were born into this! Thank you to Brian and Jess for nailing the subtleties. Also a big thank you to Lindsey Watkins and Kristen Bonnallie for the styling magic. Retouching by GILD Studios.


Irish National Lottery / Lotto Plus

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I recently had the opportunity to travel to Dublin, Ireland to work with ROTHCO on the new Irish National Lottery campaign.

The Celebrations have been the Lotto house band for the last 30 years, and for 30 years, they have played every time there is a new winner. Not a bad gig, and life has been pretty good. Now, The Irish National Lottery has released a new game called Lotto Plus, and there are so many winners, the band never stops playing. They are exhausted, and at their breaking point.

Please enjoy.

This is a really big campaign in Ireland right now, and the images are apparently all over the country. I wish I could be there to see it myself, but thankfully I have a few snaps of some of the executions.

A very big thank you to Stephen Rogers for this incredible project. It was an absolute blast. Thank you also to my producer, Patrick Daly for going above and beyond. I can’t wait to return to Ireland.
Retouching by GILD Studios.


Wild Expression Portraits for AT&T

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One of the wonderful things about kids is you can always count on them to provide you with outside perspective. It’s so easy to get locked into a routine as an adult, but kids have a way of knocking you out of your world and seeing things in a new light. That happened to me recently as I was going through portraits from my AT&T shoot with Possible. My daughter Isla saw this BTS picture and asked, “Daddy, why are you wearing trash bags at a photo shoot?”

Trash bag suit for a coffee spit.

To which I replied, “So that man can spit coffee on me.”
With an even more confused look on her face she said, “Why would he do that!?”
I had to think about that for a second before I said,”Well, because that’s my job.” smiling proudly.

Her look at that point said it all, and in that moment I was able to appreciate and enjoy just how unusual my job is. And I wouldn’t have it any other way.