It turns out that you actually have to buy a Match 4 Lotto ticket for your chance to win $10,000, but you may not have known about that if you didn’t read about it on this blog. Right? So technically you can win $10,000 by reading the John Keatley Blog…
Ok, so enough about winning money. The pictures above are from the new Washington State Lottery Match 4 ad campaign that I recently shot with Cole & Weber United. I have always enjoyed Lottery ads because they often incorporate quirky humor, along with fresh creative concepts. I got my first taste of working with the Washington Lotto a few years ago. It was also the first ad shoot I had ever done. Publicis was the ad agency working on the account at the time. It was a smaller scale job, mostly running in newspapers, and point of sale, but ever since then I have wanted to do more with the Lottery.
That’s what made this so fun and rewarding for me. It’s a client that I have been seeking out, and I was selected specifically for my brand of photography. I was given the freedom to “do what I do”, and that always seems to bring about the best end product. Same story with the Sounders FC ad campaign that I recently shot. Go Sounders by the way! Undefeated!
These pictures are of the members of the Match 4′s. A singing group comprised of stereotypical Washington locals who are so excited about winning $10,000 that they just have to sing. That’s not the official concept actually. I just made that last part up.