12
Nov

Tonight I Am

Posted by John Keatley / Filed under Ad Campaign, BTS

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

12
Nov

Hand Forged Doughnuts and Coffee

Posted by John Keatley / Filed under Ad Campaign, BTS

Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.

 

05
Nov

Food Lifeline Campaign

Posted by John Keatley / Filed under Ad Campaign

Food Lifeline is a great organization that is fighting to end hunger in Western Washington.  ”Working with the food industry and its surpluses, we come up with creative solutions to stopping hunger, including redirecting good food from manufacturers, farmers, grocery stores and restaurants that might otherwise go to waste.” – Food Lifeline website

There are some pretty staggering numbers on food waste in America, so it was especially gratifying to work on a project like this that I know is going to have a positive impact.  For example, did you know nearly 40% or 170 billion pounds of the available food supply at the retail and consumer levels in America will go to waste?  - via Food Lifeline website

I worked on this ad campaign with the folks at Green Rubino, who I also shot The Recommendeuer with last year.  Big shout out to my friends Joe Quatrone and Dennis Budell who I love collaborating with!

Here is a fun little post production fact I thought you might enjoy.  I photographed each of the subjects bare arms and legs, and those assets were used to make the arms and legs on the apple and carrot.  Gigantic Squid did a fantastic job retouching these, and you can’t help but feel happy that the apple and carrot found good homes.

04
Dec

We Roofin’

Posted by John Keatley / Filed under Ad Campaign, BTS

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  ”Oh, we roofin’ man!  Yeah, we roofin’!”  ”What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

04
Jun

Snoqualmie Casino / Above It All

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Whoop whoop!  Here are 3 of the 6 new ads I just photographed for Snoqualmie Casino with ad agency Green Rubino.  I’m really proud of how these images came together.  Lot’s of firsts on this project.  I had my first 3:00am call time, first time shooting models jumping on a trampoline in high heels, and first time winning $100 on slots while working.

There are a ton of casino’s fighting for business these days, and most of the ads I have seen all pretty much look the same.  A dude eating a big hamburger, a pretty lady rolling dice, and a group of friends out to dinner.  Not to mention the photography is usually pretty bad.  It’s easy, and what I am sure people have come to expect from casino ads.  That is why it was so refreshing to work with Green Rubino on this campaign because it was a well put together concept with high production value.  Snoqualmie Casino is going to stand completely apart from the competition.  At least until the competition has time to scramble and try to copy this.

As always, a very big thank you to the wonderful people at Green Rubino and Snoqualmie Casino for working with us on this ad campaign.  Dennis Budel, Jason Vargas, Joe Quatrone, Peggy, and Michelle Hendrickson, congrats and well done!  Time to celebrate.

Credits:
Agency: Green Rubino
Creative Director: Joe Quatrone
Associate Creative Director: Dennis Budell
Photographer: John Keatley
Producer: Taylor Reed
Hair & Makeup: Cara Aeschliman
Wardrobe: Morgan Dillon
1st Assistant: Gregg White
2nd Assistant: Oliver Ludlow
Retouching: Gigantic Squid
CGI: Vitamin-E Studio
Talent Agency: All About You, Bell Agency

14
Jun

American Indians for The Nature Conservancy

Posted by John Keatley / Filed under Ad Campaign

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

As an artist, campaigns with a positive social impact are always very appealing to me.  PBJS in Seattle called me several months back about this campaign for The Nature Conservancy, highlighting the First Stewards Symposium in Washington DC, which takes place next month.  This is the first national climate change symposium dedicated to addressing how climate change impacts coastal indigenous people.

I got to work with some great people on this project, CD Peter Gaucys, ACD Brandon Hilliard, and AD Vinny Pacheco.  In one of our meetings about creative for this shoot, someone brought up how the only photographs we associate with American Indians are old and quite dated.  Those old black and white prints you see in a museum.  This was an opportunity to create 3 great portraits of modern American Indians surrounding a really important set of issues.  I am really proud of how these portraits turned out, and I am excited to see what comes from the symposium next month.

Below is an excerpt taken from the First Stewards website which outlines the purpose of this symposium. What a fantastic project to be a part of!

“This first-of-its-kind national event examines the impact of climate change on indigenous coastal cultures.  The symposium will bring together as many as 300 coastal indigenous tribal elders, leaders, scientists, witnesses, and other scientists and policy leaders from around the nation to discuss traditional ecological knowledge and what it can teach us about past, present, and future adaptation to climate change. Five regional panels of tribal leaders and tribal and Western scientists will examine how native people and their cultures have adapted to climate change for hundreds to thousands of years, and what their future — and that of the nation — may hold as the impacts of climate change continue.”

If you find yourself around the National Mall, Smithsonian, or the The National Museum of the American Indian in DC and you see these images on flags, banners, etc, I’d love to get some snaps.  Thanks!

02
May

John Keatley – MiiR Ad Campaign

Posted by John Keatley / Filed under Ad Campaign

MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

This is the first look at a campaign I have been working on for MiiR Bottles over the past several months.  These ads will be both online and in print.  Soon to follow will be the debut of my first commercial as a director, which will be equally clever and funny.  As simple as a water bottle sounds, there are so many great ideas to work with because there are a lot of water bottles on the market that are difficult to use.  I think this comes across pretty clear in these ads.

I would like to say thank you to Bryan Papé of MiiR who is always so supportive and trusting of my vision.  And thank you, also, to Ian Goode of Gigantic Squid for making the waterbeard magic and going the extra 100 miles to make these turn out as good as they did.

If you were wondering, this is the campaign I hinted at last month when I posted an image from one of the water capture shoots.

23
Nov

Copper Mountain Colorado

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Copper Mountain Colorado Billboard

Here’s lookin at you Colorado.  I just wrapped up this shoot for Copper Mountain Resort in Colorado, and last week they released their new branding and ad campaign featuring Fred McGilicutty, captain of the snow patrol at Copper Mountain.  This billboard can currently be seen in Dallas and Kansas City.  Wish I could be there to take pictures of the actual things.  If you find yourself driving through Dallas or Kansas City, feel free to wave at Fred and tell him I said hi.  I hear it’s nice in KC this time of year.

I would like to wish you all a very Happy Thanksgiving.  I feel especially thankful this year and I am very grateful for everyone who has taken the time to read my blog and take an interest in my work.  See you on the slopes.

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24
Aug

A Fanny Pack For Your Head

Posted by John Keatley / Filed under Ad Campaign

Cap-sac group

Say what now!?  It’s not everyday that a product so life changing, and so amazing comes along.  We live in a world where we are encouraged to consume as much as we want, and to take take take.  That’s right, don’t worry about tomorrow, or where you will put all of your stuff.  Just get more stuff!  Well prepare to be sucker punched in the face, because this product is going to change the way you think and live.  More importantly, it will change the way you store your stuff.

Cap-sac isn’t just a hat, it’s a fanny pack for your head.  No joke.

Cap-sac launched this Spring, and they have been flying off the shelves.  I know, I know.  This is not your fathers fanny pack, but they have been getting a lot of good publicity, and that translates into a lot of good sales.  I was hired to photograph the Cap-sac ad campaign and press photos this summer.  Anytime I can work in shorts and a tee, in 90 degree weather, it’s a good shoot in my opinion.  Since this was a fun one, I thought I would share a behind the scenes look at the shoot itself.  Enjoy.

And since we are talking about fanny packs on your head, here is a little something extra for ya.  This video contains language that may not be suitable for all audiences, and may not be safe for work.  Unless you work on a ship, or a construction site.  Then it’s probably not a problem.

* If you are using a blog reader, you may need to visit my actual blog post to see the slide show and video.  Can anyone tell me why that is?  I have been trying to figure this out for a long time, and nothing seems to work.  Why won’t flash content show up in Google Reader?  Ahh.

05
Aug

Wexley School For Girls

Posted by John Keatley / Filed under Editorial Work

Cal and Ian of the Wexley School For Girls at the Wexley office in Seattle.  Assigned by BusinessWeek.  Photo by John Keatley.

Cal writing on Ian of the Wexley School For Girls at the Wexley office in Seattle.  Assigned by Seattle Business Monthly.  Photo by John Keatley.

Headshot of Ian Cohen of the Wexley School For Girls.  Assigned by BusinessWeek.  Photo by John Keatley.

Headshot of Cal McAllister of the Wexley School For Girls.  Assigned by BusinessWeek.  Photo by John Keatley.

Cal and Ian of the Wexley School For Girls going up for a header in Sounders FC uniforms.  Photo by John Keatley

Behold.  The Wexley School For Girls.  What!?  An all girls school run by these guys?  Yes.  Wexley is a very exclusive all-girls school (Ad Agency) run by these two guys.  Cal and Ian.  And one of the highlights of my job is working with these fine people.

When I first met Cal and Ian, they didn’t know anything about advertising.  They were a lounge singer duo in Seattle’s Pioneer Square neighborhood.  I was hired by BusinessWeek to photograph them for a story about the resurgence of lounge singers in Metropolitan areas.  That is how the sexy lounge singer portrait came about.  At some point during the shoot, I said,  ”This should be great advertising for your act.”  And Ian said, “What the hell is advertising?”  I laughed, but he wasn’t joking.  He had no idea.  I told him to look it up, which is exactly what he did.  They read everything they could find about advertising, and before long they decided to open up their own ad agency.

The next time I photographed them, they were no longer singing Elton John, but they were making ads.  And good ones at that.

In the last year, I have photographed Cal and Ian a few more times, as well as worked with them on a handful of ad campaigns.  It’s not every day that an assignment or ad campaign comes around that allows you to work with such creative people who are willing to experiment and have fun.  You might look at the quirky Wexley office, and think that it’s all fun and games.  But they take what they do very seriously, and they are dang good at it too.  Just look at the success the Seattle Sounders FC (a client of Wexley) have enjoyed.

I have a couple of earlier posts about ad campaigns that I have shot with Wexley.  (Here) is the post about the Seattle Sounders FC billboard I shot earlier this year, and (here) is the post about the Human Wrecking Balls print campaign from late last year.  In just a few short weeks, I will have some new Wexley related content and videos that I will be able to share.  In the meantime, (here) is a hilarious video called “Winner Take Steve” written by Wexley, and directed by Jared Hess.