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31
Oct

Kevin Durant

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Kevin Durant portrait by photographer John Keatley
Kevin Durant screaming portrait
Kevin Durant portrait by photographer John Keatley
B&W Kevin Durant portrait
Kevin Durant for Sparkling ICE by photographer John Keatley
Kevin Durant ad campaign for Sparkling ICE by John Keatley

Kevin Durant by photographer John Keatley

Kevin Durant by photographer John Keatley

Kevin Durant by photographer John Keatley

Kevin Durant by photographer John Keatley

Kevin Durant by photographer John Keatley

Kevin Durant and John Keatley reviewing images
Kevin Durant and Keatley reviewing images on set
John Keatley at Milk Studios in LA with Kevin Durant for Sparkling ICE
On set with Kevin Durant at Milk Studios in LA.
The ball grazed my ear every time, and yes I was terrified
The ball grazed my ear every time, and yes I was terrified
Keatley watches on while Kevin Durant drains free throws
Man, I look so small next to KD
The ladies from Production on 5th and Keatley going over the shot list
The incredible ladies at Production on 5th. Was I drinking champagne?
A Kevin Durant selfie with an expensive camera and John Keatley
Let me take a selfie
Kevin Durant by photographer John Keatley
Kevin Durant selfie. Keatley with the assist!

Keatley found a quiet place to rest and review

Kevin Durant shoes at Milk Studios in LA
Kevin Durant’s shoes!!!

Keatley and Kevin Durant

It goes without saying, but this was a fun shoot.  Set build at Milk Studios in LA, and working with NBA superstar Kevin Durant.  Big thank you to KD, Roc Nation, Sparkling ICE, Javelin, and Production on 5th.  Total team effort.  Last year I also shot a print campaign for Sparkling ICE with Robinson Cano.  This was the follow up shoot, plus I directed a few web interviews with KD which you can see above as well.

 

07
Sep

BECU Member Portrait Ad Campaign

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While I didn’t use my iPhone to make any of these member portraits or videos for BECU, it was my iPhone Portrait project that helped shape the direction of this ad campaign by DNA.  It is incredibly gratifying to work on a project like this, when there is a close tie to something as personal as my iPhone Portraits.  Exploring the human face through photography and video is the one thing I have never grown tired of.  Every new person I photograph presents a new opportunity (or sometimes a challenge), and I am always learning from the experience of photographing people.  Below are some of the portraits I made from the nearly 50 people I photographed for this project. Everyone is an actual BECU member. Working with “real” people is a lot of fun for me because they don’t come in with any expectations as to what they think I want them to do. And there are always some surprises, which I think makes the portraits all the more interesting.

If you were watching the summer Olympics this year, you may have seen these commercials, which I directed.  The billboards, bus wraps, posters, etc. are all over Seattle, as well.  Big thanks to BECU and DNA, especially Lianne Onart, Dave Echenoz, Molly Woodruff, and Dan Gross.


BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
I always try to keep people on their toes and make things as fun as possible. To me, that means taking awkward pictures of the ACD Lianne and BECU member, Kiki.
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
My daughter, right as she discovered / I taught her, you can yell, “M&M’s” on set, and they will magically appear.”
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

Big thanks to my wonderful crew. Projects like this are a total team effort. Not to mention it wouldn’t be nearly as fun without all of these great people.
Producer: Kort Havens
Digital Tech: Lonnie Webb
1st Assistant: Brian Jones
2nd Assistant: Peter Hanson
Stylist: Alexis Steinman
Stylist Assistant: Gwen Stubbs
Hair & Makeup Artist: Jenny Verador
Hair & Makeup Artist: Haley Olsen
DP: Matt Daniels
Sound: Scot Charles
PA: Audrey O’Neil
PA: Hugo Garcia
PA Camera: Sacha Benis

26
Jan

Animal People Can

Posted by / Filed under BTS, Ad Campaign

Family picture chaos with cats, a dog, and 3 teenage girls.

Who wore it best? Drag Queen style or Drag Dog style.

You don't need an alarm clock when you own a cat.

Little girl super hero and her super hero dog.

Dual Income No Kids living the good life with cats.

Photographer John Keatley on set for the Seattle Humane photo shoot.

One or our amazing pets for Seattle Humane.

Keatley and crew.

One of the adorable Seattle Humane kittens.

Seattle Humane kitten working it for the camera.

Keatley gettin' sassy.

Keatley setting up for the Seattle Humane drag queen shot.

It takes 3 guys to try to wrangle 1 cat.

Cat focused eyes.

Keatley & Lonnie with matching palm tree shirts.

Keatley and Lonnie testing the light with matching wardrobe for the Seattle Humane shoot.

That's a wrap!  Celebratory picture with the Seattle Humane crew.

As a youngster growing up in California, I always wanted to be a Hollywood dog trainer.  Well, that didn’t work out so well.  But I do still love dogs, and I love working with them, despite what WC Fields said, “Never work with children or animals.”  Being the rebel I am, I decided to work with both children and animals on this new ad campaign for Seattle Humane with The Hilt agency.  And why stop there!  Let’s also add a super wild drag queen, and a family with three teenage girls while we are at it.  You know, just to make things more interesting!

Seattle Humane is a wonderful organization and I sincerely hope these images make them a lot of money so they can save even more animal lives. And some human lives too…

05
Oct

Cano Billboard for Sparkling ICE

Posted by / Filed under Ad Campaign, CELEBRITY

12
Nov

Tonight I Am

Posted by / Filed under BTS, Ad Campaign

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

12
Nov

Hand Forged Doughnuts and Coffee

Posted by / Filed under BTS, Ad Campaign

Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.

 

05
Nov

Food Lifeline Campaign

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Food Lifeline is a great organization that is fighting to end hunger in Western Washington.  “Working with the food industry and its surpluses, we come up with creative solutions to stopping hunger, including redirecting good food from manufacturers, farmers, grocery stores and restaurants that might otherwise go to waste.” – Food Lifeline website

There are some pretty staggering numbers on food waste in America, so it was especially gratifying to work on a project like this that I know is going to have a positive impact.  For example, did you know nearly 40% or 170 billion pounds of the available food supply at the retail and consumer levels in America will go to waste?  – via Food Lifeline website

I worked on this ad campaign with the folks at Green Rubino, who I also shot The Recommendeuer with last year.  Big shout out to my friends Joe Quatrone and Dennis Budell who I love collaborating with!

Here is a fun little post production fact I thought you might enjoy.  I photographed each of the subjects bare arms and legs, and those assets were used to make the arms and legs on the apple and carrot.  Gigantic Squid did a fantastic job retouching these, and you can’t help but feel happy that the apple and carrot found good homes.

14
Jun

American Indians for The Nature Conservancy

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American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

As an artist, campaigns with a positive social impact are always very appealing to me.  PBJS in Seattle called me several months back about this campaign for The Nature Conservancy, highlighting the First Stewards Symposium in Washington DC, which takes place next month.  This is the first national climate change symposium dedicated to addressing how climate change impacts coastal indigenous people.

I got to work with some great people on this project, CD Peter Gaucys, ACD Brandon Hilliard, and AD Vinny Pacheco.  In one of our meetings about creative for this shoot, someone brought up how the only photographs we associate with American Indians are old and quite dated.  Those old black and white prints you see in a museum.  This was an opportunity to create 3 great portraits of modern American Indians surrounding a really important set of issues.  I am really proud of how these portraits turned out, and I am excited to see what comes from the symposium next month.

Below is an excerpt taken from the First Stewards website which outlines the purpose of this symposium. What a fantastic project to be a part of!

“This first-of-its-kind national event examines the impact of climate change on indigenous coastal cultures.  The symposium will bring together as many as 300 coastal indigenous tribal elders, leaders, scientists, witnesses, and other scientists and policy leaders from around the nation to discuss traditional ecological knowledge and what it can teach us about past, present, and future adaptation to climate change. Five regional panels of tribal leaders and tribal and Western scientists will examine how native people and their cultures have adapted to climate change for hundreds to thousands of years, and what their future — and that of the nation — may hold as the impacts of climate change continue.”

If you find yourself around the National Mall, Smithsonian, or the The National Museum of the American Indian in DC and you see these images on flags, banners, etc, I’d love to get some snaps.  Thanks!

04
Dec

We Roofin’

Posted by / Filed under BTS, Ad Campaign

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  “Oh, we roofin’ man!  Yeah, we roofin’!”  “What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

02
May

John Keatley – MiiR Ad Campaign

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MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

This is the first look at a campaign I have been working on for MiiR Bottles over the past several months.  These ads will be both online and in print.  Soon to follow will be the debut of my first commercial as a director, which will be equally clever and funny.  As simple as a water bottle sounds, there are so many great ideas to work with because there are a lot of water bottles on the market that are difficult to use.  I think this comes across pretty clear in these ads.

I would like to say thank you to Bryan Papé of MiiR who is always so supportive and trusting of my vision.  And thank you, also, to Ian Goode of Gigantic Squid for making the waterbeard magic and going the extra 100 miles to make these turn out as good as they did.

If you were wondering, this is the campaign I hinted at last month when I posted an image from one of the water capture shoots.

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