28
Jan

An Evening with Macklemore & Ryan Lewis

Posted by John Keatley / Filed under Celebrity

An Evening with Macklemore and Ryan Lewis by John Keatley.

Photographer John Keatley and Macklemore in a floating lawn chair.

Rigging up the lawn chair.

Macklemore, Ryan Lewis, and John Keatley.

John Keatley photographing Macklemore.

John Keatley and Ryan Lewis.

Keatley talking with Macklemore.

Improv performance art with Macklemore and Ryan Lewis.

Keatley and Macklemore reviewing images.

Keatley, Macklemore and Ryan Lewis talking.

Macklemore and Ryan Lewis are back on tour, folks.  The new album, “This Unruly Mess I’ve Made” comes out in February 2016, and they are currently doing “An Evening with Macklemore & Ryan Lewis” tour in the US.  Some of my favorite projects over the past couple of years have been with Ben and Ryan, and this image was no exception.  This might be my favorite conceptual landscape image to date.  Hope you enjoy the sneak peek at how it all came together.  I’m already looking forward to whatever comes next.

26
Jan

Animal People Can

Posted by John Keatley / Filed under Ad Campaign, BTS

Family picture chaos with cats, a dog, and 3 teenage girls.

Who wore it best? Drag Queen style or Drag Dog style.

You don't need an alarm clock when you own a cat.

Little girl super hero and her super hero dog.

Dual Income No Kids living the good life with cats.

Photographer John Keatley on set for the Seattle Humane photo shoot.

One or our amazing pets for Seattle Humane.

Keatley and crew.

One of the adorable Seattle Humane kittens.

Seattle Humane kitten working it for the camera.

Keatley gettin' sassy.

Keatley setting up for the Seattle Humane drag queen shot.

It takes 3 guys to try to wrangle 1 cat.

Cat focused eyes.

Keatley & Lonnie with matching palm tree shirts.

Keatley and Lonnie testing the light with matching wardrobe for the Seattle Humane shoot.

That's a wrap!  Celebratory picture with the Seattle Humane crew.

As a youngster growing up in California, I always wanted to be a Hollywood dog trainer.  Well, that didn’t work out so well.  But I do still love dogs, and I love working with them, despite what WC Fields said, “Never work with children or animals.”  Being the rebel I am, I decided to work with both children and animals on this new ad campaign for Seattle Humane with The Hilt agency.  And why stop there!  Let’s also add a super wild drag queen, and a family with three teenage girls while we are at it.  You know, just to make things more interesting!

Seattle Humane is a wonderful organization and I sincerely hope these images make them a lot of money so they can save even more animal lives. And some human lives too…

12
Nov

Tonight I Am

Posted by John Keatley / Filed under Ad Campaign, BTS

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

12
Nov

Hand Forged Doughnuts and Coffee

Posted by John Keatley / Filed under Ad Campaign, BTS

Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.

 

05
Nov

Food Lifeline Campaign

Posted by John Keatley / Filed under Ad Campaign

Food Lifeline is a great organization that is fighting to end hunger in Western Washington.  ”Working with the food industry and its surpluses, we come up with creative solutions to stopping hunger, including redirecting good food from manufacturers, farmers, grocery stores and restaurants that might otherwise go to waste.” – Food Lifeline website

There are some pretty staggering numbers on food waste in America, so it was especially gratifying to work on a project like this that I know is going to have a positive impact.  For example, did you know nearly 40% or 170 billion pounds of the available food supply at the retail and consumer levels in America will go to waste?  - via Food Lifeline website

I worked on this ad campaign with the folks at Green Rubino, who I also shot The Recommendeuer with last year.  Big shout out to my friends Joe Quatrone and Dennis Budell who I love collaborating with!

Here is a fun little post production fact I thought you might enjoy.  I photographed each of the subjects bare arms and legs, and those assets were used to make the arms and legs on the apple and carrot.  Gigantic Squid did a fantastic job retouching these, and you can’t help but feel happy that the apple and carrot found good homes.

13
Feb

The Family That Goes To Jail Together…

Posted by John Keatley / Filed under Keatley Christmas, Personal Work

Well, you know what they say.  The family that get’s into an altercation with a 65 year old lady with big hair from Texas because she cut in line in front of us at the Nordstrom Santa photo booth together, stays together.  And apparently goes to jail together too.  I’ll admit this is all a bit embarrassing, but as you can see, we were a little tied up so to speak this last Christmas.  Not exactly how we envisioned spending the Holidays, but thankfully everything got cleared up and we are now back home.  I wasn’t sure if we were going to be able to do our annual family picture this year, but thankfully one of the guards took this for us, and it turned out pretty good.  It is a part of our story now, so why pretend it didn’t happen I guess.

Oh, and is it too late to say Happy New Year?  Happy New Year everyone.  I hope you enjoy the new Keatley Family Picture.  And some of you thought we weren’t going to do one this year.  Please!

And one more thing.  If anyone want’s to help me pick up trash on the side of I-90 between Issaquah and Bend for the next 6 months, give a holler.  I would love your help.

30
Jan

The Matador From Florida

Posted by John Keatley / Filed under Personal Work

My rep asked me to come up with an image for a valentines day promo this year and the assignment was to interpret the color red.  I had the option of using an image from my archive, or I could shoot something new.  I love excuses to create new work, so of course I jumped at the opportunity.  Assignments like this are great because I enjoy having some sense of structure, or a goal, but it also allows your imagination to run wild by leaving things open.  Taylor and I had some fun brainstorming sessions over this, and our ideas were all over the place.  As usually happens with my personal work, we landed on one idea, and then the more we talked about it, the idea began to shift and change until we got here.  Going into the shoot, the idea was to shoot a different angle, but when working with bulls or other crazy animals, there is an element of taking what they give you.  I really didn’t want them to give me the horns so to speak…  Plus I realized while shooting that I liked this angle better anyway.  As much as we plan everything out, it’s always good to try to stay open to changes and improvements that come up along the way.

This shoot came a few weeks after working with Kodiak bears, and surprisingly enough, I was more scared of the bulls.  Almost terrified even.  It didn’t help matters that the rancher we were working with told me horror stories of people being disfigured and killed by bulls for about 15 minutes before he said, “Well, why don’t we hop in.” Sounds good.  Let’s jump a fence into a field of bulls.  Why am I doing this again?

So there you have it.  This was a really fun project from beginning to end.  Big thanks to Ryan Cleary on the beautiful retouching work as well.  Thanks for reading.  I hope you enjoy the image.

05
Dec

Now Represented by Redeye

Posted by John Keatley / Filed under News

I am very excited to officially announce I am now represented by Redeye.  I spent the better part of six months doing an extensive search, including, meetings, phone calls, interviewing art buyers, etc.  After all that, the stars aligned  and I knew I wanted to be working with the wonderful people at Redeye.  If you haven’t worked with Maren or Stephanie yet, you will love working with them.  They are super lovely!  I feel very blessed to be surrounded by such hard working, fun loving, personable and honest people.  Here is to a great year ahead, and thanks to everyone for your ongoing support and interest in my work.

04
Dec

We Roofin’

Posted by John Keatley / Filed under Ad Campaign, BTS

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  ”Oh, we roofin’ man!  Yeah, we roofin’!”  ”What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

04
Jun

Snoqualmie Casino / Above It All

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Whoop whoop!  Here are 3 of the 6 new ads I just photographed for Snoqualmie Casino with ad agency Green Rubino.  I’m really proud of how these images came together.  Lot’s of firsts on this project.  I had my first 3:00am call time, first time shooting models jumping on a trampoline in high heels, and first time winning $100 on slots while working.

There are a ton of casino’s fighting for business these days, and most of the ads I have seen all pretty much look the same.  A dude eating a big hamburger, a pretty lady rolling dice, and a group of friends out to dinner.  Not to mention the photography is usually pretty bad.  It’s easy, and what I am sure people have come to expect from casino ads.  That is why it was so refreshing to work with Green Rubino on this campaign because it was a well put together concept with high production value.  Snoqualmie Casino is going to stand completely apart from the competition.  At least until the competition has time to scramble and try to copy this.

As always, a very big thank you to the wonderful people at Green Rubino and Snoqualmie Casino for working with us on this ad campaign.  Dennis Budel, Jason Vargas, Joe Quatrone, Peggy, and Michelle Hendrickson, congrats and well done!  Time to celebrate.

Credits:
Agency: Green Rubino
Creative Director: Joe Quatrone
Associate Creative Director: Dennis Budell
Photographer: John Keatley
Producer: Taylor Reed
Hair & Makeup: Cara Aeschliman
Wardrobe: Morgan Dillon
1st Assistant: Gregg White
2nd Assistant: Oliver Ludlow
Retouching: Gigantic Squid
CGI: Vitamin-E Studio
Talent Agency: All About You, Bell Agency