12
Nov

Tonight I Am

Posted by John Keatley / Filed under Ad Campaign, BTS

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

12
Nov

Hand Forged Doughnuts and Coffee

Posted by John Keatley / Filed under Ad Campaign, BTS

Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.

 

05
Nov

Food Lifeline Campaign

Posted by John Keatley / Filed under Ad Campaign

Food Lifeline is a great organization that is fighting to end hunger in Western Washington.  ”Working with the food industry and its surpluses, we come up with creative solutions to stopping hunger, including redirecting good food from manufacturers, farmers, grocery stores and restaurants that might otherwise go to waste.” – Food Lifeline website

There are some pretty staggering numbers on food waste in America, so it was especially gratifying to work on a project like this that I know is going to have a positive impact.  For example, did you know nearly 40% or 170 billion pounds of the available food supply at the retail and consumer levels in America will go to waste?  - via Food Lifeline website

I worked on this ad campaign with the folks at Green Rubino, who I also shot The Recommendeuer with last year.  Big shout out to my friends Joe Quatrone and Dennis Budell who I love collaborating with!

Here is a fun little post production fact I thought you might enjoy.  I photographed each of the subjects bare arms and legs, and those assets were used to make the arms and legs on the apple and carrot.  Gigantic Squid did a fantastic job retouching these, and you can’t help but feel happy that the apple and carrot found good homes.

04
Dec

We Roofin’

Posted by John Keatley / Filed under Ad Campaign, BTS

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  ”Oh, we roofin’ man!  Yeah, we roofin’!”  ”What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

04
Jun

Snoqualmie Casino / Above It All

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Whoop whoop!  Here are 3 of the 6 new ads I just photographed for Snoqualmie Casino with ad agency Green Rubino.  I’m really proud of how these images came together.  Lot’s of firsts on this project.  I had my first 3:00am call time, first time shooting models jumping on a trampoline in high heels, and first time winning $100 on slots while working.

There are a ton of casino’s fighting for business these days, and most of the ads I have seen all pretty much look the same.  A dude eating a big hamburger, a pretty lady rolling dice, and a group of friends out to dinner.  Not to mention the photography is usually pretty bad.  It’s easy, and what I am sure people have come to expect from casino ads.  That is why it was so refreshing to work with Green Rubino on this campaign because it was a well put together concept with high production value.  Snoqualmie Casino is going to stand completely apart from the competition.  At least until the competition has time to scramble and try to copy this.

As always, a very big thank you to the wonderful people at Green Rubino and Snoqualmie Casino for working with us on this ad campaign.  Dennis Budel, Jason Vargas, Joe Quatrone, Peggy, and Michelle Hendrickson, congrats and well done!  Time to celebrate.

Credits:
Agency: Green Rubino
Creative Director: Joe Quatrone
Associate Creative Director: Dennis Budell
Photographer: John Keatley
Producer: Taylor Reed
Hair & Makeup: Cara Aeschliman
Wardrobe: Morgan Dillon
1st Assistant: Gregg White
2nd Assistant: Oliver Ludlow
Retouching: Gigantic Squid
CGI: Vitamin-E Studio
Talent Agency: All About You, Bell Agency

30
Apr

Heavenly Ski & Ride School

Posted by John Keatley / Filed under Ad Campaign

Blogging has been a little less frequent than usual these days, but it’s only because I have been so busy shooting some pretty awesome ad campaigns.  We have 3 new campaigns coming out in the upcoming weeks, but before we get to those, I want to share with you this recent ad campaign.  It is for the Ski & Ride School at Heavenly Mountain Resort, and worked with Hammerquist Studios.  What a fun and hilarious concept.  In total, there are 6 different diagnosis profiles,  and you can see them in the advertising section of my site.  Big thank you’s go out to Fred Hammerquist, Dylan Kahler, and Nick Berry.  It was a blast working with you guys on this.

We got to do our own casting for this project, which is something I have really been enjoying.  The characters and types of people I like to photograph are a little harder to find, but the thrill of the search and the reward when you find that perfect person is so worth the extra effort.

Thanks to our friends at EVO for the amazing wardrobe and gear we used in the ads.  If you haven’t been to the new EVO store in Fremont, you should check it out.  It’s an incredible retail space and beautifully designed.  Even if you aren’t into outdoor adventures, the store and restaurants next door are worth a visit.

Styling:  Morgan Dillon
Hair & Makeup: Cara Aeschliman
Assistant: Gregg White
Retouching: Gigantic Squid

06
Sep

Wexley School For Girls In The Nude

Posted by Izzy / Filed under BTS

Cal McAllister of Wexley School For Girls. Photo by John Keatley.
Cal McAllister / Co-Founder and CEO

Gabe Hajiani of Wexley School For Girls. Photo by John Keatley.
Gabe Hajiani / Production Director

Stephanie Peirolo of Wexley School For Girls. Photo by John Keatley.
Stephanie Peirolo / Director of Strategic Partnerships

Christine Wise of Wexley School For Girls. Photo by John Keatley.
Christine Wise / Director of Planning and Strategy

Ian Cohen of Wexley School For Girls. Photo by John Keatley.
Ian Cohen / Co-Founder and CCO

Todd Grant of Wexley School For Girls. Photo by John Keatley.
Todd Grant / CCD

One word sums up the experience of working with the team at the Seattle based ad agency, Wexley School for Girls: AWESOME.  The long and short of it, is that these guys and gals are a riot, and life is never dull when working or hanging out with Wexley.  They never so much as bat an eyelash when John shows up asking them to take their shirts off, dress up in chicken costumes, sprawl across the baby grand, or any other fantastically strange idea John has thrown at them over the years.  Well, actually, not everyone was on board with this concept off the bat, but everyone came around eventually after a good pep talk.

Most business executives need headshots for speaking, press, articles, etc., and the leaders at Wexley are no different.  These portraits are of the Wexley senior leadership team. As you can see, not only are they all pretty much topless, but they have Sara Coates and I smashing and manipulating their faces with our hands.  At least the men do.  The women got a couple of male interns to stand in, and it just so happened to be their first day on the job.  It was awesome, and one of those shoots where we were laughing so hard we cried a little.  Some people may have cried from awkwardness too, but it can be hard to tell the difference sometimes.  Thanks Wexley for being great sports, and for working with us to create such awesome photography.  I like to think this kind of work is the stuff that stands the test of time.

These pictures have already received some of the greatest comments on Facebook.  It’s almost like a social experiment the way some people are so confused  by these portraits.  ”They aren’t really going to use those for press are they?”  Yes, yes they are.

Here is a quick behind the scenes video of the shoot.  Can’t wait to see what happens next time.

Thanks team Wexley, and thanks as always to Gigantic Squid for retouching!

14
Jun

American Indians for The Nature Conservancy

Posted by John Keatley / Filed under Ad Campaign

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

As an artist, campaigns with a positive social impact are always very appealing to me.  PBJS in Seattle called me several months back about this campaign for The Nature Conservancy, highlighting the First Stewards Symposium in Washington DC, which takes place next month.  This is the first national climate change symposium dedicated to addressing how climate change impacts coastal indigenous people.

I got to work with some great people on this project, CD Peter Gaucys, ACD Brandon Hilliard, and AD Vinny Pacheco.  In one of our meetings about creative for this shoot, someone brought up how the only photographs we associate with American Indians are old and quite dated.  Those old black and white prints you see in a museum.  This was an opportunity to create 3 great portraits of modern American Indians surrounding a really important set of issues.  I am really proud of how these portraits turned out, and I am excited to see what comes from the symposium next month.

Below is an excerpt taken from the First Stewards website which outlines the purpose of this symposium. What a fantastic project to be a part of!

“This first-of-its-kind national event examines the impact of climate change on indigenous coastal cultures.  The symposium will bring together as many as 300 coastal indigenous tribal elders, leaders, scientists, witnesses, and other scientists and policy leaders from around the nation to discuss traditional ecological knowledge and what it can teach us about past, present, and future adaptation to climate change. Five regional panels of tribal leaders and tribal and Western scientists will examine how native people and their cultures have adapted to climate change for hundreds to thousands of years, and what their future — and that of the nation — may hold as the impacts of climate change continue.”

If you find yourself around the National Mall, Smithsonian, or the The National Museum of the American Indian in DC and you see these images on flags, banners, etc, I’d love to get some snaps.  Thanks!

29
May

Coffee Face Campaign

Posted by John Keatley / Filed under BTS, Personal Work

Coffee Face personal shoot by advertising photographer John Keatley.

Coffee Face personal shoot by advertising photographer John Keatley.

Coffee Face personal shoot by advertising photographer John Keatley.

Can you relate?  You wake up in a haze, thinking a cup of coffee will do the trick. Trying to start your day out on the right foot, but instead you get a mouthful of bitter disappointment.

I had several goals pinned on the wall as I began the process of putting together this personal series. Shoot in detailed environments. Experiment with backlight where a light source is visible, or has a prominent role in the image.  And finally, have fun with facial expressions.  That was the easy part.  The hard part was coming up with the concept to make all of the elements come together. Gives you a whole new appreciation for copywriters and art directors!
Thankfully I work with some incredible people, and after some brainstorming, the bad coffee face idea was born.

So how does a personal shoot like this come together? A lot of hard work, and a crew of talented and creative people. The car shoot was the first of the three, and this BTS video by Eric Becker is a good walkthrough of what it all looks like on set.

The second shoot was the kitchen image.  Locating and securing the home was by far the most difficult part. After finding and locking in the location, we received a text the night before the shoot, which said it was no longer happening with no explanation.  I knew that kitchen was perfect for this shot, so after a lot of leg work and negotiating, we were back on track.   There is a certain mindset I feel is invaluable and absolutely necessary to make it as a photographer.  Tattoo these phrases on your arm, and never forget them.  No excuses, always ask questions, politely don’t take no for an answer, and do whatever it takes to make it work. There is always a solution, no matter what the problems you are faced with.  Wrapping your mind around these ideas will help prepare you for the struggles you are guaranteed to face as a photographer on almost a daily basis.

I wrapped this series up with the park bench shot.  I scouted several parks in Seattle until I found a bench I really liked.  It ended up being in a large forested park, which was a perfect place to shoot.  The permit was affordable, and it was a wide open space without crowd’s of people and traffic to worry about.  After the shoot with the bench and model, I woke up at sunrise the next day, and shot around an urban neighborhood near downtown Seattle.  It is important to make sure the light and angles of the environment match the light on the bench and model so the finished product looks as realistic as possible.  I made sure all of the landscape images I shot had the sun in the correct place according to where I placed lights on the model shoot.  I also used a tripod so my camera height and angle was the same as it was during the model shoot.

I love working like this because it gives me complete control of the final image without being restricted by certain realities.

Thanks to my awesome crew for helping make this project shine.
Talent: JJ Kissinger, Gabe Rodriguez, Katelyn Price
Production: Elizabeth Atwood
Retouching: Ian Goode / Gigantic Squid
Assistants: Will Foster, Gregg White, Oliver Ludlow
BTS video and stills: Eric Becker
Hair and Makeup: Cara Aeschliman
Wardrobe: Bryan Carle

Thank you’s also go out to Seattle Parks and Rec and Windermere Capitol Hill.

06
Jul

2011 Px3 Photography Competition

Posted by John Keatley / Filed under Awards

2011 Px3 photography competition winning images by John Keatley.

It’s an embarrassment of riches!  I am especially proud of the work I created over this past year, and it is an honor to have that work recognized by the international photography competition ”Prix de la Photographie, Paris” (Px3).  This is my first time in the international game, and all 5 of the images above were selected as well as 2 honorable mentions.

From left to right:

Luke Burbank, host of Too Beautiful To Live for Seattle Met.  Art Director Benjamen Purvis.
Dennis Haysbert for Seattle Met.
Keli Carender, founder of the Tea Party political movement for Seattle Met.  Art Director Benjamen Purvis.
Plants Vs. Zombies / John Vechey, co-founder of Pop Cap Games for Inc.  Photo Editor Monique Perreault.
The Keatley Family 2010.  Personal work / self promotion.