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07
Sep

BECU Member Portrait Ad Campaign

Posted by / Filed under Blog

While I didn’t use my iPhone to make any of these member portraits or videos for BECU, it was my iPhone Portrait project that helped shape the direction of this ad campaign by DNA.  It is incredibly gratifying to work on a project like this, when there is a close tie to something as personal as my iPhone Portraits.  Exploring the human face through photography and video is the one thing I have never grown tired of.  Every new person I photograph presents a new opportunity (or sometimes a challenge), and I am always learning from the experience of photographing people.  Below are some of the portraits I made from the nearly 50 people I photographed for this project. Everyone is an actual BECU member. Working with “real” people is a lot of fun for me because they don’t come in with any expectations as to what they think I want them to do. And there are always some surprises, which I think makes the portraits all the more interesting.

If you were watching the summer Olympics this year, you may have seen these commercials, which I directed.  The billboards, bus wraps, posters, etc. are all over Seattle, as well.  Big thanks to BECU and DNA, especially Lianne Onart, Dave Echenoz, Molly Woodruff, and Dan Gross.


BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
I always try to keep people on their toes and make things as fun as possible. To me, that means taking awkward pictures of the ACD Lianne and BECU member, Kiki.
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
My daughter, right as she discovered / I taught her, you can yell, “M&M’s” on set, and they will magically appear.”
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

Big thanks to my wonderful crew. Projects like this are a total team effort. Not to mention it wouldn’t be nearly as fun without all of these great people.
Producer: Kort Havens
Digital Tech: Lonnie Webb
1st Assistant: Brian Jones
2nd Assistant: Peter Hanson
Stylist: Alexis Steinman
Stylist Assistant: Gwen Stubbs
Hair & Makeup Artist: Jenny Verador
Hair & Makeup Artist: Haley Olsen
DP: Matt Daniels
Sound: Scot Charles
PA: Audrey O’Neil
PA: Hugo Garcia
PA Camera: Sacha Benis

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