12
Nov

Tonight I Am

Posted by John Keatley / Filed under Ad Campaign, BTS

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

12
Nov

Hand Forged Doughnuts and Coffee

Posted by John Keatley / Filed under Ad Campaign, BTS

Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.

 

29
May

Coffee Face Campaign

Posted by John Keatley / Filed under BTS, Personal Work

Coffee Face personal shoot by advertising photographer John Keatley.

Coffee Face personal shoot by advertising photographer John Keatley.

Coffee Face personal shoot by advertising photographer John Keatley.

Can you relate?  You wake up in a haze, thinking a cup of coffee will do the trick. Trying to start your day out on the right foot, but instead you get a mouthful of bitter disappointment.

I had several goals pinned on the wall as I began the process of putting together this personal series. Shoot in detailed environments. Experiment with backlight where a light source is visible, or has a prominent role in the image.  And finally, have fun with facial expressions.  That was the easy part.  The hard part was coming up with the concept to make all of the elements come together. Gives you a whole new appreciation for copywriters and art directors!
Thankfully I work with some incredible people, and after some brainstorming, the bad coffee face idea was born.

So how does a personal shoot like this come together? A lot of hard work, and a crew of talented and creative people. The car shoot was the first of the three, and this BTS video by Eric Becker is a good walkthrough of what it all looks like on set.

The second shoot was the kitchen image.  Locating and securing the home was by far the most difficult part. After finding and locking in the location, we received a text the night before the shoot, which said it was no longer happening with no explanation.  I knew that kitchen was perfect for this shot, so after a lot of leg work and negotiating, we were back on track.   There is a certain mindset I feel is invaluable and absolutely necessary to make it as a photographer.  Tattoo these phrases on your arm, and never forget them.  No excuses, always ask questions, politely don’t take no for an answer, and do whatever it takes to make it work. There is always a solution, no matter what the problems you are faced with.  Wrapping your mind around these ideas will help prepare you for the struggles you are guaranteed to face as a photographer on almost a daily basis.

I wrapped this series up with the park bench shot.  I scouted several parks in Seattle until I found a bench I really liked.  It ended up being in a large forested park, which was a perfect place to shoot.  The permit was affordable, and it was a wide open space without crowd’s of people and traffic to worry about.  After the shoot with the bench and model, I woke up at sunrise the next day, and shot around an urban neighborhood near downtown Seattle.  It is important to make sure the light and angles of the environment match the light on the bench and model so the finished product looks as realistic as possible.  I made sure all of the landscape images I shot had the sun in the correct place according to where I placed lights on the model shoot.  I also used a tripod so my camera height and angle was the same as it was during the model shoot.

I love working like this because it gives me complete control of the final image without being restricted by certain realities.

Thanks to my awesome crew for helping make this project shine.
Talent: JJ Kissinger, Gabe Rodriguez, Katelyn Price
Production: Elizabeth Atwood
Retouching: Ian Goode / Gigantic Squid
Assistants: Will Foster, Gregg White, Oliver Ludlow
BTS video and stills: Eric Becker
Hair and Makeup: Cara Aeschliman
Wardrobe: Bryan Carle

Thank you’s also go out to Seattle Parks and Rec and Windermere Capitol Hill.

18
Jul

Keatley Liberia Video

Posted by John Keatley / Filed under BTS, Videos

I feel really good about this video, and I think it presents an honest look at my trip to Liberia with MiiR this past January.  Several of my images were recently selected in the 2011 PDN Faces contest, and I thought this would be a good excuse to put together a video that shows a little more of what the experience was like and how the images came together.  I cannot say enough about my editor for this video, Andy Maier.  He put so much thought and hard work into this, and his efforts made all the difference.  I feel blessed to be able to work with wonderfully creative people, such as Andy and everyone else I have been creating with this past year.

The man at the beginning of the video is Pastor Kondoh, and he will be coming to Seattle in just a couple of weeks for a project MiiR CEO Bryan Pape and I are working on.  I can’t wait to see him again.  This will be a trip of many firsts for him, including his first time out of Africa, and his first time on an airplane.  Without sounding like a tease, I do have a little bit of freedom to talk more about the project I referred to above.  You can hear about it in greater detail on the podcast interview I did with Faded & Blurred recently.  I start talking about it around minute 40.

04
May

The Woodsman Production Stills

Posted by John Keatley / Filed under BTS

A short promotional film starring yours truly is in the works.  That’s right, I am the (burly) woodsman.  Editing will wrap up in a couple of days, but in the meantime, here are some production stills to pique your interest.  I don’t think these will give away too much.  It was a really fun project, and quite a different experience being on the other side of the camera.  After holding several axes on my shoulder for extended periods of time, I was rewarded with a really deep bruise.  Acting is hard and painful!  When I got home, Nichelle punched me in the shoulder and told me to suck it up.  She keeps me grounded.

I will explain this film a little more and talk about the wonderful team I worked with when I post the video next week.

Production stills by Dylan Priest.  Pictured: Rodrigo Valenzuela, Eric Becker, Brandon Hilliard, Michelle Chappron, John Keatley, and Oliver the dog.

*UPDATE* Watch The Woodsman Video Here.

09
Mar

Just Another Day In The Neighborhood

Posted by John Keatley / Filed under Blog

That’s my neighbor Mark Miller, reporter for ABC affiliate KOMO in Seattle, getting water thrown in his face.  No, I am not waterboarding him.  That wouldn’t be very neighborly at all.  I am simply teaching him a lesson.  Ok, I’m kidding.  Mark sees some pretty interesting stuff at his job, but I would guess this is the last thing he expected he would be doing when he woke up today.  ”Hey neighbor, would you be up for getting water thrown in your face while I take a few pictures?”  He did mention he expects nothing less when I call, though.  Fair enough.  Why did we throw 121 bowls of water in his face?  I just finished shooting an ad campaign and it is in post production this week.  Today we realized we needed a few more assets to really make this thing shine, so with Mark’s help, we made it happen.  Mark won’t be in the final image, but I needed to capture water splashing on skin.  It’s going to look great when it’s finished.

Thanks Mark!  You are a true professional and a good friend.