05
Nov

Food Lifeline Campaign

Posted by John Keatley / Filed under Ad Campaign

Food Lifeline is a great organization that is fighting to end hunger in Western Washington.  ”Working with the food industry and its surpluses, we come up with creative solutions to stopping hunger, including redirecting good food from manufacturers, farmers, grocery stores and restaurants that might otherwise go to waste.” – Food Lifeline website

There are some pretty staggering numbers on food waste in America, so it was especially gratifying to work on a project like this that I know is going to have a positive impact.  For example, did you know nearly 40% or 170 billion pounds of the available food supply at the retail and consumer levels in America will go to waste?  - via Food Lifeline website

I worked on this ad campaign with the folks at Green Rubino, who I also shot The Recommendeuer with last year.  Big shout out to my friends Joe Quatrone and Dennis Budell who I love collaborating with!

Here is a fun little post production fact I thought you might enjoy.  I photographed each of the subjects bare arms and legs, and those assets were used to make the arms and legs on the apple and carrot.  Gigantic Squid did a fantastic job retouching these, and you can’t help but feel happy that the apple and carrot found good homes.

21
Jul

MiiR Commercial Production Stills

Posted by John Keatley / Filed under BTS

Just wrapped up filming my first commercial, shot for MiiR, with my co-director Eric Becker of We Are Shouting.  It was a really fun shoot and the footage is looking great.  We are hoping to have everything wrapped up in the next week.  For now, here are some of the production stills by Scott Everett.  Thanks Scott!  Behind every great production is a wonderful crew, and the crew on this commercial was no exception.  From left to right in the crew shot (last image) is Caven Keith, DJ, Lauri, Becker, Rodrigo, Nina Carduner, Scott Everett, Keatley, and Sarah Finkelstein.  Not pictured is our hair and makeup artist Annabelle Petry.