Food Lifeline is a great organization that is fighting to end hunger in Western Washington. ”Working with the food industry and its surpluses, we come up with creative solutions to stopping hunger, including redirecting good food from manufacturers, farmers, grocery stores and restaurants that might otherwise go to waste.” – Food Lifeline website
There are some pretty staggering numbers on food waste in America, so it was especially gratifying to work on a project like this that I know is going to have a positive impact. For example, did you know nearly 40% or 170 billion pounds of the available food supply at the retail and consumer levels in America will go to waste? - via Food Lifeline website
I worked on this ad campaign with the folks at Green Rubino, who I also shot The Recommendeuer with last year. Big shout out to my friends Joe Quatrone and Dennis Budell who I love collaborating with!
Here is a fun little post production fact I thought you might enjoy. I photographed each of the subjects bare arms and legs, and those assets were used to make the arms and legs on the apple and carrot. Gigantic Squid did a fantastic job retouching these, and you can’t help but feel happy that the apple and carrot found good homes.