12
Nov

Tonight I Am

Posted by John Keatley / Filed under Ad Campaign, BTS

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

09
Nov

Bill Gates & Dustin Moskovitz for Forbes

Posted by John Keatley / Filed under Celebrity, Editorial Work, Lighting Technique

Why are Bill Gates and Dustin Moskovitz, the richest and youngest billionaires in America, laughing?  Let’s just say my joke was so funny, someone bought it, and I no longer have the rights to tell it…  I have wanted to photograph Bill Gates for a long time, and my opportunity finally came around a couple of months ago when Forbes called.  Dustin, is one of the four co-founders of Facebook, and since he is 8 days younger than Mark Zuckerberg, he is the youngest billionaire in the world.  As you would expect, time was extremely limited for this shoot.  We were given one and a half hours to set up the studio shot, and then I would have the first 10 minutes of the interview, and the last 10 minutes of the interview to take pictures.  Immediately after the interview we had 3 minutes for hair and makeup and 7 minutes to photograph both Dustin and Bill.  It was a whirlwind, but I am really happy with how everything turned out, not to mention it was a pretty cool experience to sit in on a conversation with these two.  You can read the Forbes article here.

Here are a couple of shots I took after the shoot of the studio lighting setup.

For the interview image I used a Canon 5D Mark II with an on camera flash which I bounced off a wall to fill in with the natural light coming in from the back windows.  The studio setup was a bit more elaborate, and I used my Hasselblad H3DII-31 Camera with the Hasselblad H 80mm Lens for the portraits.  For lighting, I used two Profoto Giant 150 Silver Reflectors.  One as the key, and one for fill.  The Wescott 45” Umbrella was used to brighten up the right side of the background, and I used two Profoto 1×3 Softboxes as edge lights for the subjects.  A lonely Elinchrom Ranger head on an Elinchrom RX 1100 Watt Battery pack snuck it’s way in, poking out over the top of the seamless as a hair light.  Aside from the Ranger, the Profoto lights were powered by Profoto Acute 2400 watt power supplys, and one Profoto AcuteB2 600Ws AirS LiFe Power Pack.