I shot these images on a sweltering hot day this past summer in beautiful Coeur d’Alene, Idaho for Inc. Big thanks to Photography Director Travis Ruse for the call on this one. One of the things I love about editorial photography is the opportunity to talk with a wide range of successful and interesting people. Some of you may not know this, but I actually majored in Business Administration in college, so dissecting and understanding how different companies work is really fascinating to me. Alligator Performance Co-founders Chad and Jayme Hall did not disappoint. Their story was one of the most fascinating success stories I have ever heard, and I left the shoot feeling like I got to see something really special. I highly recommend reading this article on Alligator in Inc.