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06
May

Brain Rules And John Medina

Posted by John Keatley / Filed under Tear Sheets

Japanese edition of Brain Rules with author John Medina on the cover.  Photo by John Keatley.

Mina san konnichiwa.  Hot off the press, my portrait of Dr. John Medina was printed on the cover of the Japanese edition of Brain Rules.

“In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work.  In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.”

I photographed Dr. Medina’s author portrait and press pictures last year, just before the book was first released in the States.  Since then, the pictures have been published in Harvard Business Review, Seattle Metropolitan, and Response, to name a few.

When I got the assignment, my mind started racing with ideas and concepts that I could use for a brain scientist.  I had heard that John is a passionate and expressive person, but nothing prepared me for the amount of energy and intensity that John generates.  The slide show should give you a pretty good idea of what the shoot was like.  John sang a song, made up a science rap, and charged at me during the shoot.  Oh, and ate a plastic brain.  What more could a photographer ask for!?   One of my favorite images was an outtake that we shot at the end.  I had the idea of using a brain like that old light bulb hovering over a persons head when an idea goes off.  It was difficult to keep the brain from moving (I used string) but we eventually got it in place, and that ended up being the picture that was printed on the book jacket for the author portrait.

There is a ton of online content about Brain Rules if you are interested in finding out more.  I highly recommend reading the book, as well.  The English version that is…unless you can read Japanese.  It is written in a way that anyone can understand, and everything in the book is practical information that can be used in your daily life.

Brain Rules on Amazon.com

* If you are using a blog reader, you may need to visit my actual blog to see the slide show above.