Tonight I Am

Posted by / Filed under BTS, Ad Campaign

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.


Hand Forged Doughnuts and Coffee

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Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.



Go For The Glory

Posted by / Filed under BTS, VIDEOS

Here is a little something we cooked up just for fun.  I find that is often the best reason to create.  Just for fun.  Directing has gradually become a huge part of my creative process in addition to photography.  When I was in high school, I bought my first video camera.  I took it everywhere with me.  Video was actually a passion of mine well before photography.  Somehow, along the way as my photography career took off, video was something I lost sight of.  Thankfully directing has come back to me in the last couple of years.  In the past, I would go through my journal of ideas and think, “How do I want to make this a photograph?”  Now, as I am thinking about a possible project, I am able to ask myself, “What is best for this idea?  A photograph, a video?”  Or maybe something else completely.  Whatever it is, as long as I am creating, I am happy.  Below is a still I also shot on set.  I just couldn’t help myself.

Hood Slide by John Keatley.

A very big shout out and thank you to our amazing crew for making this video come to life.  I can’t thank you enough!

Taylor Reed, Sara Coates, Isla Keatley, Andrew Franks, Kort Havens, Spencer Norris, Jonathan Houser, Jon Anderson, Nate Taylor, Alexis Steinman, Jennifer Popochock, Dennise Larson, Mikie Magnusson and Zoe Rain.

Behind the scenes images by Zoe Rain.  Thanks Zoe!


Food Lifeline Campaign

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Food Lifeline is a great organization that is fighting to end hunger in Western Washington.  “Working with the food industry and its surpluses, we come up with creative solutions to stopping hunger, including redirecting good food from manufacturers, farmers, grocery stores and restaurants that might otherwise go to waste.” – Food Lifeline website

There are some pretty staggering numbers on food waste in America, so it was especially gratifying to work on a project like this that I know is going to have a positive impact.  For example, did you know nearly 40% or 170 billion pounds of the available food supply at the retail and consumer levels in America will go to waste?  – via Food Lifeline website

I worked on this ad campaign with the folks at Green Rubino, who I also shot The Recommendeuer with last year.  Big shout out to my friends Joe Quatrone and Dennis Budell who I love collaborating with!

Here is a fun little post production fact I thought you might enjoy.  I photographed each of the subjects bare arms and legs, and those assets were used to make the arms and legs on the apple and carrot.  Gigantic Squid did a fantastic job retouching these, and you can’t help but feel happy that the apple and carrot found good homes.


ARROWS by Fences featuring Macklemore

Posted by / Filed under News, VIDEOS, CELEBRITY

“Arrows” by Fences featuring Macklemore and produced by Ryan Lewis.  Directed by Jason Koenig and John Keatley.  It’s hard really to put into words what I am feeling right now.  We literally just finished working on this video and I haven’t had time to clear my head or process what has just happened.  It has been 2 solid months of hard work for so many talented people, and I am incredibly proud of what we all created.  First and foremost I want to thank Fences, Macklemore and Ryan Lewis, my co-director Jason Koenig, and my wife Nichelle and our kids.

It goes without saying, but this has been an amazing opportunity that I am very grateful for.  I also made some wonderful new friends along the way.  It is worth mentioning that the sets for Arrows were all built in Seattle.  Pre-Production, casting, filming, and all post production was done in Seattle.  Seattle pride!  I hope you enjoy the “Arrows” music video as much as I enjoyed working on it. Stay tuned in the coming weeks for lots of behind the scenes pictures and videos.

I have directed a few small film projects in the past few years, but what a project to get thrown into the ring on.  I wouldn’t have had it any other way.  This is just the beginning.  John Keatley – Director / Photographer.  I like the sound of that.


Arrows Music Video Announcement

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Arrows Music Video poster by John Keatley and Jason Koenig.

It’s official!!!  Jason Koenig and I directed a music video for the song “Arrows” by Fences featuring Macklemore and it comes out this Monday!  Holy Smokes I am excited about this.  You will be able to see it on Youtube, so get ready.  More soon.  Thanks for watching!


MTV News

Posted by / Filed under News, BTS, CELEBRITY

Home stretch!  It is almost time, and this MTV News post is a nice little teaser that something amazing is about to drop.  Stay tuned.  This is what making a music video 24/7 looks like.

Self portrait by John Keatley.

Self portrait by Jason Koenig.

Late night sleep dep portrait of Macklemore by Keatley.



Some New iPhone Portraits

Posted by / Filed under Personal Work

I’m back in Seattle after some busy, yet fun trips to Portland and LA. Lot’s to catch up on, but I thought I would share a few of my recent iPhone portraits. The project continues to move ahead, and as always you can see more of them in my project section as well as on my Instagram profile.  This is something I have been working on for the past 9 months or so.  I have photographed over 200 people to date so far.  All with an iPhone, and some natural light.  Nothing fancy.  Just getting caught up in a moment, enjoying no frills photography and meeting new people.


The Family That Goes To Jail Together…

Posted by / Filed under Keatley Christmas, Personal Work

Well, you know what they say.  The family that get’s into an altercation with a 65 year old lady with big hair from Texas because she cut in line in front of us at the Nordstrom Santa photo booth together, stays together.  And apparently goes to jail together too.  I’ll admit this is all a bit embarrassing, but as you can see, we were a little tied up so to speak this last Christmas.  Not exactly how we envisioned spending the Holidays, but thankfully everything got cleared up and we are now back home.  I wasn’t sure if we were going to be able to do our annual family picture this year, but thankfully one of the guards took this for us, and it turned out pretty good.  It is a part of our story now, so why pretend it didn’t happen I guess.

Oh, and is it too late to say Happy New Year?  Happy New Year everyone.  I hope you enjoy the new Keatley Family Picture.  And some of you thought we weren’t going to do one this year.  Please!

And one more thing.  If anyone want’s to help me pick up trash on the side of I-90 between Issaquah and Bend for the next 6 months, give a holler.  I would love your help.


Workshop In The Bahamas

Posted by / Filed under News, Events

What!?  That’s right.  We are taking this show on the road to the Atlantis Resort in the Bahamas this May 28th through Sunday June 1st.
Can you say lazy river y’all!  I think we are definitely going to be ending each day on the lazy river.  Heck, we may even do a shoot on the lazy river just because we can. It’s going to be amazing. We will be in paradise, taking pictures, relaxing, hanging out with some awesome people and of course learning a ton.

What really makes this so exciting is the unique location. I can’t wait to shoot on location and do some things I have not been able to do at previous workshops. We are definitely going to take advantage of our surroundings.  Take a look…

Above is a video from my workshop in Seattle last February.

Lighting The Keatley Way is going to be a blast.  I am going to do a couple of shoots so you can see how it all comes together.  We will be covering natural and studio lighting.  You will also get a chance to create your own pictures and experience the different lighting modifiers.  I will be sharing everything I have learned throughout the years to help you walk away empowered, excited and confident about moving forward to create work that will match up with your vision. Lighting and production is not as scary as it seems.  Sometimes we just need a little help and nudge in the right direction.

Marketing With The Big Boys is a really important class.  I can’t stress that enough. You can be the best photographer in the world, but without a solid understanding of building your brand and marketing it in the right way, you will never make it.  Marketing is king in business, and admit it or not, if you are a professional photographer, you are a business.  Artists hate to hear that, but it’s true. I majored in Business and have been at this for 13 years.  I am going to share with you everything I know and have learned over my career.  There are no secrets.  Just solid advice and a passion to see others succeed.  I will be covering so many things in this course.  Even things like real world estimates and invoices.  What to charge, self promotion, leverage, building a brand, social media and so much more.  My goal is for you to walk away from this workshop feeling excited about business!  I know, I know, but dream big right.

Find Your Style is a half day class for photographers who are starting out, or asking questions like, ‘How did you get to where you are?’  ‘How did you develop your style?’  ‘How do I find my style?’  Finding your style is more about understanding yourself than anything else.  It all starts with you and what makes you uniquely you.  I will be talking about my journey, and how you can begin or continue in your own successful journey as a photographer, shooting what you love and getting paid in the process.  We may even throw in a fun little shoot too, just to keep things interesting.

Signing up and reserving your spot only requires a 20% deposit, so no need to pay it all at once.  Come alone, bring a friend, bring your partner, bring your whole family!  That’s what I’m doing.  F-Stoppers is putting on quite a show.  There will be an awesome meet and greet, as well as talks on Friday by all 10 photographers who are teaching at the event.  Friday is going to be free, so you can get some great input from many different points of view.  The folks at F-Stoppers have also hooked us up with great rates on rooms starting at $160 a night.  Not to mention flights are pretty dang low right now, depending on where you are traveling from.  Sign up soon.  Spots are limited for each workshop.  Also worth noting, the room discounts will be disappearing 1 month before the event.  Let me know if you have any questions.  I hope to see you in the Bahamas!!!  Let’s do this.  Here is a link to sign up.