My rep asked me to come up with an image for a valentines day promo this year and the assignment was to interpret the color red. I had the option of using an image from my archive, or I could shoot something new. I love excuses to create new work, so of course I jumped at the opportunity. Assignments like this are great because I enjoy having some sense of structure, or a goal, but it also allows your imagination to run wild by leaving things open. Taylor and I had some fun brainstorming sessions over this, and our ideas were all over the place. As usually happens with my personal work, we landed on one idea, and then the more we talked about it, the idea began to shift and change until we got here. Going into the shoot, the idea was to shoot a different angle, but when working with bulls or other crazy animals, there is an element of taking what they give you. I really didn’t want them to give me the horns so to speak… Plus I realized while shooting that I liked this angle better anyway. As much as we plan everything out, it’s always good to try to stay open to changes and improvements that come up along the way.
This shoot came a few weeks after working with Kodiak bears, and surprisingly enough, I was more scared of the bulls. Almost terrified even. It didn’t help matters that the rancher we were working with told me horror stories of people being disfigured and killed by bulls for about 15 minutes before he said, “Well, why don’t we hop in.” Sounds good. Let’s jump a fence into a field of bulls. Why am I doing this again?
So there you have it. This was a really fun project from beginning to end. Big thanks to Ryan Cleary on the beautiful retouching work as well. Thanks for reading. I hope you enjoy the image.