12
Nov

Tonight I Am

Posted by John Keatley / Filed under Ad Campaign, BTS

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

12
Nov

Hand Forged Doughnuts and Coffee

Posted by John Keatley / Filed under Ad Campaign, BTS

Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.

 

20
Jan

Macklemore Man Of The Year

Posted by John Keatley / Filed under BTS, Celebrity, Editorial Work

Macklemore The Source Man of the Year cover by John Keatley.

Another amazing shoot with Macklemore!  Goes without saying, but The Source Man of the Year cover is a pretty big issue in the hip hop industry.  I’m so happy for Macklemore and all the amazing things that have happened this past year for him and Ryan Lewis.  The first portrait shoot I did with the guys was 2 days before The Heist came out.  This shoot was just two days after The Heist World Tour came to an end, and that really put it in perspective for me just how far these guys have come in such a short period of time.  Although, that’s not really accounting for the years of hard work they put in before the world started paying attention.  Well deserved if you ask me.  Now go get em at the Grammy’s!

Below are some of my favorite images from this shoot as well as some fun behind the scenes pictures.  We have a behind the scenes video in the works as well, so stay tuned for that.  Enjoy!

Macklemore and his brown bear by photographer John Keatley.

Macklemore in a suit by photographer John Keatley.

Macklemore in his Cadillac by John Keatley

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

Macklemore and John Keatley photo shoot.

And that’s a wrap.  Thanks to my great crew for making this big production come together so smoothly.  I think we wrapped around 1:30 am, but everyone hung in there tough.  Behind the scenes pictures by the wonderful Olivia Lazer.  Makeup by Katya Gudaeva.  Styling by Cara Aeschliman.  Production by Taylor Reed and Pat Vong.  Retouching by Gigantic Squid.  Assisting by Gregg White.  And thanks Macklemore for the hat!

15
Jan

Mary Lambert

Posted by John Keatley / Filed under BTS, Celebrity

Mary Lambert portrait by photographer John Keatley.

One of people I had the pleasure of working with in 2013 was the beautiful and talented Mary Lambert.  Many people know her as the featured vocalist on “Same Love” by Macklemore & Ryan Lewis, but I know her as Mary, easily one of the most beautiful voices I have ever heard.  I had this old piano moved in for this shot, and Mary played and sang while we set up.  I’m pretty sure everyone on set took extra long to set up because nobody wanted her to stop singing.  It was one of those indescribable experiences, and a highlight of my year.

This shoot was for a great organization called Arts Corps in Seattle.  They do incredible work with young people in low income communities where there is little or no access to art.  It’s a program Mary was a part of when she was younger, and I was thrilled to work with them on this.  You can follow the link above if you would like to find out more about Arts Corps.  Special shout out to Art Director Patrick Mullins!

Here are a few behind the scenes images from the shoot.  I don’t like to brag, but Mary was dying to sing a duet with me, and how could I say no.  It was magical.  People were crying and leaving the room so quickly.  I think it was because they didn’t want ruin the moment.

Mary Lambert photo shoot by John Keatley.

Mary Lambert singing with John Keatley.

Mary Lambert with photographer John Keatley.

04
Dec

We Roofin’

Posted by John Keatley / Filed under Ad Campaign, BTS

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  ”Oh, we roofin’ man!  Yeah, we roofin’!”  ”What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

13
Feb

Working In Liberia

Posted by John Keatley / Filed under Blog

John Keatley photographing a young boy in the Dark Forrest village in Liberia.

Portrait of photographer John Keatley in Liberia.

Nichelle and I just got back from dinner with the team from MiiR Bottles and Well Done Organization I recently traveled to Liberia with.  It was fun to be with everyone again and re-live some of the stories from our trip.  Especially for Nichelle to hear stories from other people’s perspectives.  In the few weeks since I have been back in the States, I have constantly been thinking and dreaming about all I learned in Africa.  There are some ideas and projects I am working on in response to my experience, and I will be sharing more about all of this over the course of the next several months, or maybe longer.  Before I get to any of that, though, I need to do yet another website update to accommodate the Liberia project, as well as another personal project I am working on.  A book is also in the works and is projected to be out around May.  Fingers crossed.

MiiR is doing a blog series about our trip, and I am the guest blogger for day 1 if you are interested in reading a little more about Liberia from my perspective.

More to come soon.  This is just the beginning.