Somebody who can light, and show up, and make a portrait is of no value anymore. It sounds like just another wild statement to grab your attention, but it’s actually true. I interviewed my incredible rep Maren Levinson of Redeye for our Survival Guide workshop and what she has to say is so powerful, I wanted to share it with everyone. This is such great advice for artists today. The industry is changing rapidly, and it is really important to understand what your value is as an artist, and how you fit into the big picture. I hope you find this exciting and inspirational. If it strikes a chord with you, and you want to learn more about marketing, strategy and business for artists. You can check out one of our Survival Guide workshops on our workshop page. To receive updates on future workshops and opportunities, email email@example.com.
Posted by John Keatley / Filed under Blog
Hello, Taylor here! Hot off the press with some new work coming out of the Keatley studio. Last month we were given the assignment by Jane Sherman at Seattle Met to photograph a portrait of Charissa Thompson. Charissa host’s Fox Sports Live and reports on celebrity news for Extra. Basically, she is talking to famous people on a daily basis, and after spending 10 minuets with her I could see why. Extremely charismatic and approachable. And although she is intimidatingly beautiful and a celebrity in her own right, she seamlessly fit right in with the entire crew. She’s the first one of Keatley’s subjects to ever call me before the shoot and offer to buy everyone coffee. I mean, come on!
Before the shoot Matthew Halverson and Jane Sherman, at Seattle Met, told us they wanted and iconic serious portrait, but with a sports twist. Going into the shoot we had what we felt were 10 strong ideas. After tinkering with lighting until it was perfected, John began to gravitate toward 2 of those concepts. The top image you see is exactly what we envisioned. Monochromatic, fun, sporty, but also has a tinge of seriousness. One thing John said while driving to the shoot stuck with me. He said that he wanted to create an image that she could use for the next 50 years. While only Charissa could be the judge of that, I think he did a bang up job. Hope you enjoy the outcome!
Charissa Thompson for Seattle Met
AD : Jane Sherman
Writer: Matt Halverson
Hair & Makeup: Haley Olsen
Retouching: Luminosity Imaging (Ryan Cleary)
Wow, this is so exciting! Introducing our new digital download from DEDPXL and Zack Arias. Ta Da! I spent 3 days with the DEDPXL crew last Fall filming this video. We put together some great shoots ranging from simple portraits to some conceptual work with a set build. This video series takes you through my personal life, career, failures and triumphs and also takes you on-set, behind-the-scenes to see some of my methods, gear and techniques as well as a full day of shooting. It could not have turned out any better in my opinion.
This short trailer gives you a good idea of what to expect. Thanks for taking a look. We have been overwhelmed by the positive response. Head on over to DEDPXL to download the full video now and enjoy!
Huge thank you to Zack Arias and Bernard Brand for all of their hard work on this. I am really proud, and happy to be a part of it.
Posted by John Keatley / Filed under Ad Campaign, BTS
I’m not sure if it get’s much better than this. You know that old joke about the photographer in the doughnut shop… well, it’s true. The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras. Anyway. I have no will power, and I really like doughnuts. You get the point. And if you know me, you know I am addicted to Top Pot old fashioned doughnuts. Keep your camera close, and your old fashioned doughnuts closer.
Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative. Top Pot came to us wanting to create something memorable for their marketing and advertising efforts. This is something I have been moving into more and more in recent months, but this was the project that really set things off. Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil. We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil. To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.
Thank you so much Top Pot. You were wonderful hosts and clients!
Posted by John Keatley / Filed under BTS
Hot off the press! We are so pumped about these beautiful new book promos. The materials are so nice and the printing turned out perfect. It’s always so fun to see my images in print since it’s not an every day occurance. Big high 5 to Taylor for his design of this piece. Well done man. We will be sending out a limited number of these in the near future. Thanks for taking a peek.
*UPDATE* A limited number of these (25) are now available in the Keatley Shop for purchase. Enjoy!
Posted by John Keatley / Filed under Personal Work
My rep asked me to come up with an image for a valentines day promo this year and the assignment was to interpret the color red. I had the option of using an image from my archive, or I could shoot something new. I love excuses to create new work, so of course I jumped at the opportunity. Assignments like this are great because I enjoy having some sense of structure, or a goal, but it also allows your imagination to run wild by leaving things open. Taylor and I had some fun brainstorming sessions over this, and our ideas were all over the place. As usually happens with my personal work, we landed on one idea, and then the more we talked about it, the idea began to shift and change until we got here. Going into the shoot, the idea was to shoot a different angle, but when working with bulls or other crazy animals, there is an element of taking what they give you. I really didn’t want them to give me the horns so to speak… Plus I realized while shooting that I liked this angle better anyway. As much as we plan everything out, it’s always good to try to stay open to changes and improvements that come up along the way.
This shoot came a few weeks after working with Kodiak bears, and surprisingly enough, I was more scared of the bulls. Almost terrified even. It didn’t help matters that the rancher we were working with told me horror stories of people being disfigured and killed by bulls for about 15 minutes before he said, “Well, why don’t we hop in.” Sounds good. Let’s jump a fence into a field of bulls. Why am I doing this again?
So there you have it. This was a really fun project from beginning to end. Big thanks to Ryan Cleary on the beautiful retouching work as well. Thanks for reading. I hope you enjoy the image.
Posted by John Keatley / Filed under Personal Work
It didn’t take long for the humans to panic. Government had been spiraling out of control for 60 years, fueled by greed and corporate corruption. Mankind had finally taken all it could from the earth, until the earth had nothing left to give. The humans had long embraced the idea, live for today and take what you want. The cries of those who recognized the consequences of such behavior were left to the minority and written off as crazy. Men had convinced themselves they were invincible. Once the Nelson Report came out, and Amazon’s infrastructure collapsed, people began hoarding resources and grabbing all they could for themselves. Telecommunications were quickly shut down, and in less than 18 months, the US population had been cut by over 75 percent. Riots, fires, murder, starvation and sickness spread with very little resistance.
As life has always demonstrated, sometimes it takes the loss of one thing to gain another. Ironic and painful as it was, it took man’s near destruction of the earth to bring about a new relationship between man and animal as it was in the beginning of time.
The Rider has not survived in the new world these past 5 years because of his strength, or because of things taken. He has survived because of relationships. Primarily a relationship with his bear and with nature. These things, which were seen as weak and useless before, have now become what is held most precious in the dark days.
Posted by John Keatley / Filed under Ad Campaign, BTS
I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs. This one for Washington Healthplanfinder was no exception. With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign. If these images don’t convince you to get yourself some health insurance, I don’t know what will.
The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday. It was maybe one of the coolest things I have done on a shoot. Drifting around in the Puget Sound at sunrise. Beautiful!
The next shoot was a 4:00am call time, which feels so early to me! Not a morning person, but the show must go on. The skateboard crash was the hardest and most technical of all the shots. Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.
The roofing accident shot was at the end of a very long 12 hour day, but it was so fun. The talent with the nail gun, Gabriel, had us all dying with his dialog. I like to give people scenarios to work with when shooting this type of work. I find it helps me work through the situation, and also helps the talent get into character and make the image more believable. There are a lot of little details to think about on a shot like the roofing accident. What are these guys doing? What is happening on and off camera that I want the viewer to think about? Are the interactions of the two guys on the roof believable? And so on.
So for this shot, I explained to Gabriel:
You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.). You are almost done with one side of the roof, when your neighbor walks by and see’s you up there. He gives you a puzzled look because he knows you are not the handiest guy on the block. Hey, what the heck are you doing up there!? he yells. Gabriel looks back at his neighbor with a big smile, and says… And this is where Gabriel took over with his improv. ”Oh, we roofin’ man! Yeah, we roofin’!” ”What’s it look like we doin’ up her man, we roofin’!” You might think over an hour of this might get old, but somehow it didn’t. We just laughed, took pictures and, yeah, we roofin’.
Here are some of my favorite behind the scenes images from this shoot. Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more. I am blessed to work with such fun people.
Posted by John Keatley / Filed under Ad Campaign
Blogging has been a little less frequent than usual these days, but it’s only because I have been so busy shooting some pretty awesome ad campaigns. We have 3 new campaigns coming out in the upcoming weeks, but before we get to those, I want to share with you this recent ad campaign. It is for the Ski & Ride School at Heavenly Mountain Resort, and worked with Hammerquist Studios. What a fun and hilarious concept. In total, there are 6 different diagnosis profiles, and you can see them in the advertising section of my site. Big thank you’s go out to Fred Hammerquist, Dylan Kahler, and Nick Berry. It was a blast working with you guys on this.
We got to do our own casting for this project, which is something I have really been enjoying. The characters and types of people I like to photograph are a little harder to find, but the thrill of the search and the reward when you find that perfect person is so worth the extra effort.
Thanks to our friends at EVO for the amazing wardrobe and gear we used in the ads. If you haven’t been to the new EVO store in Fremont, you should check it out. It’s an incredible retail space and beautifully designed. Even if you aren’t into outdoor adventures, the store and restaurants next door are worth a visit.
Styling: Morgan Dillon
Hair & Makeup: Cara Aeschliman
Assistant: Gregg White
Retouching: Gigantic Squid
Posted by John Keatley / Filed under Celebrity
Congrats to my friend Catherine Giudici on finding love on The Bachelor. It became official last night, so I thought I would share a fun outtake from our recent shoot together. Very excited for Catherine and Sean Lowe. Hopefully I can share more of the images in the near future. There are so many great shots!