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07
Sep

BECU Member Portrait Ad Campaign

Posted by / Filed under Blog

While I didn’t use my iPhone to make any of these member portraits or videos for BECU, it was my iPhone Portrait project that helped shape the direction of this ad campaign by DNA.  It is incredibly gratifying to work on a project like this, when there is a close tie to something as personal as my iPhone Portraits.  Exploring the human face through photography and video is the one thing I have never grown tired of.  Every new person I photograph presents a new opportunity (or sometimes a challenge), and I am always learning from the experience of photographing people.  Below are some of the portraits I made from the nearly 50 people I photographed for this project. Everyone is an actual BECU member. Working with “real” people is a lot of fun for me because they don’t come in with any expectations as to what they think I want them to do. And there are always some surprises, which I think makes the portraits all the more interesting.

If you were watching the summer Olympics this year, you may have seen these commercials, which I directed.  The billboards, bus wraps, posters, etc. are all over Seattle, as well.  Big thanks to BECU and DNA, especially Lianne Onart, Dave Echenoz, Molly Woodruff, and Dan Gross.


BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
I always try to keep people on their toes and make things as fun as possible. To me, that means taking awkward pictures of the ACD Lianne and BECU member, Kiki.
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
My daughter, right as she discovered / I taught her, you can yell, “M&M’s” on set, and they will magically appear.”
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

Big thanks to my wonderful crew. Projects like this are a total team effort. Not to mention it wouldn’t be nearly as fun without all of these great people.
Producer: Kort Havens
Digital Tech: Lonnie Webb
1st Assistant: Brian Jones
2nd Assistant: Peter Hanson
Stylist: Alexis Steinman
Stylist Assistant: Gwen Stubbs
Hair & Makeup Artist: Jenny Verador
Hair & Makeup Artist: Haley Olsen
DP: Matt Daniels
Sound: Scot Charles
PA: Audrey O’Neil
PA: Hugo Garcia
PA Camera: Sacha Benis

30
Jun

Con Man

Posted by / Filed under Personal Work

Con Man. The many faces of Howard Cogitz.

Identity is an interesting thing.  We dress and decorate ourselves to convey a message to others, communicating to them with intentionality or not  “this is what I want you to think about who I am.”  What is interesting about this, though, is that most people don’t interpret our message the way we intend.  Our identity and the opinions of others are inextricably linked together, for better or worse. Our identity forms opinions.  Others opinions mold and form our identity.   
Identity is something I have been thinking about a lot over the last several years as I try to understand more about myself, and how I view others.  In 2015, I created a portrait series called Members Only, where I styled 13 people to look exactly the same.  Once I finished that series, I wanted to explore multiple identities in a single person, and wondered what was the extent of the range of a single human face.   In a portrait, visually, how much can one person change?  With that, I give you Con Man.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Howard Cogitz is one of the most prolific American con men of the 20th century.  His first known con was in 1958 while running a fake real estate development company in Florida.  At best count, he walked away with over 3 million dollars from nearly 16 individuals and families.

In 1963 he spread out, with known ties to Las Vegas, New York, and San Francisco.  It seems he may have primarily lived in Florida under many different aliases, which indicates he may have originally been from there.  His main game was to create fake corporations in the real estate business and offer investment opportunities to people beginning to think about retirement.  His work can be traced from 1958 to 1971 when all signs of him vanished.  He was never caught or arrested, although there is record of him receiving a traffic ticket for speeding in Los Angeles during 1964 under the name Charles Barber.


Below are some behind the scenes pictures for those of you who like to see how things are made.  A very big thank you to Jennifer Popochock, Alexis Steinman, Brian Kirk, Viktor Fejes, Duffy De Armas, my wife Nichelle, and Peter Hanson.  Behind the scenes pictures by Peter Hanson.  I feel like this is just the start of something pretty exciting.

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26
Jan

Animal People Can

Posted by / Filed under BTS, Ad Campaign

Family picture chaos with cats, a dog, and 3 teenage girls.

Who wore it best? Drag Queen style or Drag Dog style.

You don't need an alarm clock when you own a cat.

Little girl super hero and her super hero dog.

Dual Income No Kids living the good life with cats.

Photographer John Keatley on set for the Seattle Humane photo shoot.

One or our amazing pets for Seattle Humane.

Keatley and crew.

One of the adorable Seattle Humane kittens.

Seattle Humane kitten working it for the camera.

Keatley gettin' sassy.

Keatley setting up for the Seattle Humane drag queen shot.

It takes 3 guys to try to wrangle 1 cat.

Cat focused eyes.

Keatley & Lonnie with matching palm tree shirts.

Keatley and Lonnie testing the light with matching wardrobe for the Seattle Humane shoot.

That's a wrap!  Celebratory picture with the Seattle Humane crew.

As a youngster growing up in California, I always wanted to be a Hollywood dog trainer.  Well, that didn’t work out so well.  But I do still love dogs, and I love working with them, despite what WC Fields said, “Never work with children or animals.”  Being the rebel I am, I decided to work with both children and animals on this new ad campaign for Seattle Humane with The Hilt agency.  And why stop there!  Let’s also add a super wild drag queen, and a family with three teenage girls while we are at it.  You know, just to make things more interesting!

Seattle Humane is a wonderful organization and I sincerely hope these images make them a lot of money so they can save even more animal lives. And some human lives too…

01
Apr

2013 GPP Shootout

Posted by / Filed under Workshops, BTS

Last month I had the great pleasure of traveling to Dubai to speak and teach at GPP 2013.  It was an incredible experience and I was able to meet some awesome people and photographers.  GPP was an incredibly well planned and exciting week of workshops and seminars by some of the top teachers in the industry.  I tried to pop in on a few different workshops when I had 10 minutes or so to spare, and I learned so much, even in such a short amount of time.

I had many great experiences and interactions on this trip, but perhaps the best part of the whole trip was dinner each night.  Not because the food was incredible (Well, Ravi’s was), but it was the people I sat next to at dinner: David Alan Harvey, Greg Heisler, David Burnett, David Hobby, Zach Arias, Peter Hurley, Joe McNally, and on and on.  Wow.  How fun!  Talk about great conversations and stories.

In addition to being one of the teachers, I was also asked to participate in the shootout on the last night of the week.  The GPP shootout is a fairly new tradition that has caught on like wild fire.  3 photographers competing against each other under less than ideal circumstances.  The rules are explained in the video, but basically you are given an assignment in front of 350 people, and from that moment, you have 20 minutes to think, light, shoot and edit a picture from start to finish.  After all 3 photographers have finished, the crowd votes on who they think won.  My competitors were Zack Arias, and Lindsay Adler.  It was intense, but I have to say, after feeling nervous for about 30 seconds, I really enjoyed it.  Not to mention, I love how my picture turned out!  Now I have Leibovitz and Heisler in my collection.

So what was the assignment?  Create a portrait of one of the greatest portrait photographers of all time, Gregory Heisler.  Fortunately, I had gotten to know Greg over the course of the week, so I knew he was an awesome guy, and that helped a bit.  Before I packed my bags for Dubai, I had anticipated, or at least hoped the assignment  would involve shooting a portrait, or at least photographing a human one way or another.  To be at least somewhat prepared, I brought a few props just in case (turtleneck and wig).  I only needed 2 of them as it turned out, so I’m going to keep the other options a secret for now.

The video above is condensed quite a bit, so there is a lot you aren’t seeing and hearing, but this is a great recap of how it all went down.  Congrats to Zack Arias on winning!  He was talking trash all week, and he backed it up by going for the jugular.  And by that, I mean he put a teabag on my head.  Which I should have been more humiliated by, but I was too shocked at the time to fully know what was going on.

David Hobby (strobist.com) wrote a very flattering blog post about the GPP Shootout from his perspective which is worth a read if you are interested.  He has done the shootout before, so he has a good perspective from all sides of the event.  Thanks David for the kind words, and thank you Mohamed, Hala, and everyone else at GPP for being such wonderful hosts!  I hope you all enjoy watching this, and maybe I’ll see you in Dubai next year.

20
Feb

Ryan Lewis Portrait

Posted by / Filed under CELEBRITY

Ryan Lewis in the house ya’ll.  I recently posted one of my portraits of Ben Haggerty a.k.a. Macklemore, and now it’s time to share a portrait of his creative partner Ryan.  They are in the middle of success that very few people ever experience, and this Saturday you can see them on SNL.  Congrats guys!

I’m so thrilled with this portrait.  I have wanted to shoot something with this type of feel for a long time, and it turned out so great.  Big thanks to Gigantic Squid for the retouching.

More soon.

11
Feb

Ohhh Wallace

Posted by / Filed under Personal Work

Portrait of a dog called Wallace by photographer John Keatley.

A little over a year ago I got an assignment for VIV Magazine to photograph a service dog named Radar and his boy who has autism.  To be perfectly honest, I didn’t think much about the images after I wrapped up the assignment.  Several months later, I revisited the images with fresh eyes, and 2 of the portraits of Radar jumped out at me immediately.  There was something very human like about his expressions and how he was coming across in the portraits.  It looked like I photographed him in the middle of a conversation.  This got me thinking about some new ideas, and lately I have found myself photographing dogs in a way that makes them seem more human than animal.  It’s been a fun process, and today I thought I would share one of my recent favorites from my adventures with dogs.  Say hello to Wallace the French Bulldog.  How perfect is that name.  Wallace.  I love it.

On a personal side note, as a kid, I really wanted to be a dog trainer.  I have always loved dog’s, but at some point in my life, I liked them so much I wanted to work with them for a career.  Looking back now, I suppose it is only fitting that I now find myself working with dogs, and thoroughly enjoying it.  And if you ever find yourself at our studio, ask me about the silly tricks Oliver, our small Pomeranian can do.

02
Jun

Seahawks’ Derrick Coleman

Posted by / Filed under Editorial Work, CELEBRITY

It seems like forever ago now, but I actually played football in college until a shoulder injury sidelined my aspirations of reaching the NFL.  I mostly played free safety, but I also moved to defensive end in my last season.  Needless to say, photographing athletes is something I really enjoy, as it get’s me back out on the field to some extent.

Here is a quick snapshot I found from back in my college days. But back to Derrick Coleman, because that’s really what this is all about.  Most of you have probably already seen the incredible Duracell commercial about his fight to get to the NFL, but if you haven’t or if you want to watch it again, here it is.  It makes me emotional every time I see it.  So good.

Thanks for a fun shoot Derrick and Go Hawks!

Possibly the biggest “studio” I have ever shot in.

 

03
Mar

New DEDPXL Digital Download

Posted by / Filed under News, BTS

Wow, this is so exciting!  Introducing our new digital download from DEDPXL and Zack Arias.  Ta Da!  I spent 3 days with the DEDPXL crew last Fall filming this video.  We put together some great shoots ranging from simple portraits to some conceptual work with a set build.  This video series takes you through my personal life, career, failures and triumphs and also takes you on-set, behind-the-scenes to see some of my methods, gear and techniques as well as a full day of shooting.  It could not have turned out any better in my opinion.

This short trailer gives you a good idea of what to expect.  Thanks for taking a look. We have been overwhelmed by the positive response.  Head on over to DEDPXL to download the full video now and enjoy!

Huge thank you to Zack Arias and Bernard Brand for all of their hard work on this.  I am really proud, and happy to be a part of it.

12
Nov

Tonight I Am

Posted by / Filed under BTS, Ad Campaign

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

25
Jan

Vintage Diver Portraits

Posted by / Filed under Personal Work

Vintage female diver portrait by photographer John Keatley.

Vintage male diver portrait by photographer John Keatley.

I’ve been shooting a lot of personal work lately in between assignments and ad campaigns.  It’s been making life feel pretty busy, but there is nothing more exciting in my job than seeing a personal concept go from an idea to a finished image(s).  There are a lot of ideas I want to make happen this year, so I hope this is just the beginning.  As a side note, I have become really interested in mid-century modern design and the modern era, and that has had a big influence on my personal work.  I love how these images turned out.  Thanks for taking a look!

Retouching by Gigantic Squid.

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