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07
Sep

BECU Member Portrait Ad Campaign

Posted by / Filed under Blog

While I didn’t use my iPhone to make any of these member portraits or videos for BECU, it was my iPhone Portrait project that helped shape the direction of this ad campaign by DNA.  It is incredibly gratifying to work on a project like this, when there is a close tie to something as personal as my iPhone Portraits.  Exploring the human face through photography and video is the one thing I have never grown tired of.  Every new person I photograph presents a new opportunity (or sometimes a challenge), and I am always learning from the experience of photographing people.  Below are some of the portraits I made from the nearly 50 people I photographed for this project. Everyone is an actual BECU member. Working with “real” people is a lot of fun for me because they don’t come in with any expectations as to what they think I want them to do. And there are always some surprises, which I think makes the portraits all the more interesting.

If you were watching the summer Olympics this year, you may have seen these commercials, which I directed.  The billboards, bus wraps, posters, etc. are all over Seattle, as well.  Big thanks to BECU and DNA, especially Lianne Onart, Dave Echenoz, Molly Woodruff, and Dan Gross.


BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
I always try to keep people on their toes and make things as fun as possible. To me, that means taking awkward pictures of the ACD Lianne and BECU member, Kiki.
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.
My daughter, right as she discovered / I taught her, you can yell, “M&M’s” on set, and they will magically appear.”
BECU Own It credit union ad campaign. Portraits of members by photographer John Keatley.

Big thanks to my wonderful crew. Projects like this are a total team effort. Not to mention it wouldn’t be nearly as fun without all of these great people.
Producer: Kort Havens
Digital Tech: Lonnie Webb
1st Assistant: Brian Jones
2nd Assistant: Peter Hanson
Stylist: Alexis Steinman
Stylist Assistant: Gwen Stubbs
Hair & Makeup Artist: Jenny Verador
Hair & Makeup Artist: Haley Olsen
DP: Matt Daniels
Sound: Scot Charles
PA: Audrey O’Neil
PA: Hugo Garcia
PA Camera: Sacha Benis

30
Jun

Con Man

Posted by / Filed under Personal Work

Con Man. The many faces of Howard Cogitz.

Identity is an interesting thing.  We dress and decorate ourselves to convey a message to others, communicating to them with intentionality or not  “this is what I want you to think about who I am.”  What is interesting about this, though, is that most people don’t interpret our message the way we intend.  Our identity and the opinions of others are inextricably linked together, for better or worse. Our identity forms opinions.  Others opinions mold and form our identity.   
Identity is something I have been thinking about a lot over the last several years as I try to understand more about myself, and how I view others.  In 2015, I created a portrait series called Members Only, where I styled 13 people to look exactly the same.  Once I finished that series, I wanted to explore multiple identities in a single person, and wondered what was the extent of the range of a single human face.   In a portrait, visually, how much can one person change?  With that, I give you Con Man.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Con Man. The many faces of Howard Cogitz by John Keatley.

Howard Cogitz is one of the most prolific American con men of the 20th century.  His first known con was in 1958 while running a fake real estate development company in Florida.  At best count, he walked away with over 3 million dollars from nearly 16 individuals and families.

In 1963 he spread out, with known ties to Las Vegas, New York, and San Francisco.  It seems he may have primarily lived in Florida under many different aliases, which indicates he may have originally been from there.  His main game was to create fake corporations in the real estate business and offer investment opportunities to people beginning to think about retirement.  His work can be traced from 1958 to 1971 when all signs of him vanished.  He was never caught or arrested, although there is record of him receiving a traffic ticket for speeding in Los Angeles during 1964 under the name Charles Barber.


Below are some behind the scenes pictures for those of you who like to see how things are made.  A very big thank you to Jennifer Popochock, Alexis Steinman, Brian Kirk, Viktor Fejes, Duffy De Armas, my wife Nichelle, and Peter Hanson.  Behind the scenes pictures by Peter Hanson.  I feel like this is just the start of something pretty exciting.

John_Keatley_Con_Man_BTS_3766

John_Keatley_Con_Man_BTS_3827

John_Keatley_Con_Man_BTS_3844

John_Keatley_Con_Man_BTS_3859

John_Keatley_Con_Man_BTS_3884

John_Keatley_Con_Man_BTS_3901

John_Keatley_Con_Man_BTS_3907

John_Keatley_Con_Man_BTS_3941

John_Keatley_Con_Man_BTS_4017

John_Keatley_Con_Man_BTS_4032

John_Keatley_Con_Man_BTS_4080

John_Keatley_Con_Man_BTS_4095

John_Keatley_Con_Man_BTS_4117

28
Jan

An Evening with Macklemore & Ryan Lewis

Posted by / Filed under CELEBRITY

An Evening with Macklemore and Ryan Lewis by John Keatley.

Photographer John Keatley and Macklemore in a floating lawn chair.

Rigging up the lawn chair.

Macklemore, Ryan Lewis, and John Keatley.

John Keatley photographing Macklemore.

John Keatley and Ryan Lewis.

Keatley talking with Macklemore.

Improv performance art with Macklemore and Ryan Lewis.

Keatley and Macklemore reviewing images.

Keatley, Macklemore and Ryan Lewis talking.

Macklemore and Ryan Lewis are back on tour, folks.  The new album, “This Unruly Mess I’ve Made” comes out in February 2016, and they are currently doing “An Evening with Macklemore & Ryan Lewis” tour in the US.  Some of my favorite projects over the past couple of years have been with Ben and Ryan, and this image was no exception.  This might be my favorite conceptual landscape image to date.  Hope you enjoy the sneak peek at how it all came together.  I’m already looking forward to whatever comes next.

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26
Jan

Animal People Can

Posted by / Filed under BTS, Ad Campaign

Family picture chaos with cats, a dog, and 3 teenage girls.

Who wore it best? Drag Queen style or Drag Dog style.

You don't need an alarm clock when you own a cat.

Little girl super hero and her super hero dog.

Dual Income No Kids living the good life with cats.

Photographer John Keatley on set for the Seattle Humane photo shoot.

One or our amazing pets for Seattle Humane.

Keatley and crew.

One of the adorable Seattle Humane kittens.

Seattle Humane kitten working it for the camera.

Keatley gettin' sassy.

Keatley setting up for the Seattle Humane drag queen shot.

It takes 3 guys to try to wrangle 1 cat.

Cat focused eyes.

Keatley & Lonnie with matching palm tree shirts.

Keatley and Lonnie testing the light with matching wardrobe for the Seattle Humane shoot.

That's a wrap!  Celebratory picture with the Seattle Humane crew.

As a youngster growing up in California, I always wanted to be a Hollywood dog trainer.  Well, that didn’t work out so well.  But I do still love dogs, and I love working with them, despite what WC Fields said, “Never work with children or animals.”  Being the rebel I am, I decided to work with both children and animals on this new ad campaign for Seattle Humane with The Hilt agency.  And why stop there!  Let’s also add a super wild drag queen, and a family with three teenage girls while we are at it.  You know, just to make things more interesting!

Seattle Humane is a wonderful organization and I sincerely hope these images make them a lot of money so they can save even more animal lives. And some human lives too…

12
Nov

Tonight I Am

Posted by / Filed under BTS, Ad Campaign

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

12
Nov

Hand Forged Doughnuts and Coffee

Posted by / Filed under BTS, Ad Campaign

Top Pot ad by John Keatley

Top Pot ad by John Keatley

Top Pot ad by John Keatley

I’m not sure if it get’s much better than this.  You know that old joke about the photographer in the doughnut shop…  well, it’s true.  The joke goes, you can’t have too many doughnuts, when a photographer…er, uh, tries to eat…with cameras.  Anyway.  I have no will power, and I really like doughnuts.  You get the point.  And if you know me, you know I am addicted to Top Pot old fashioned doughnuts.  Keep your camera close, and your old fashioned doughnuts closer.

Aside from eating my favorite Top Pot doughnuts all day on set, this was a very exciting campaign for us because we got to develop and produce the creative.  Top Pot came to us wanting to create something memorable for their marketing and advertising efforts.  This is something I have been moving into more and more in recent months, but this was the project that really set things off.  Top Pot is an institution in Seattle, and their slogan is “Hand Forged Doughnuts and Coffee” and the logo is a blacksmith hammering away on an anvil.  We thought it would be fun to bring that idea to life with three images depicting bakers hand forging doughnuts and coffee on an anvil.  To keep things authentic, while having a bit of fun, we shot it all in the actual bakery where Top Pot makes all of their delicious doughnuts in Downtown Seattle.

Thank you so much Top Pot.  You were wonderful hosts and clients!

Wide shot of the crew at Top Pot.

Keatley taking a quick iPhone portrait.

Top Pot founder Mark Klebeck with John Keatley and Taylor Reed.

Behind the scenes pictures by Zoe Rain, and retouching by Gigantic Squid.

 

25
Jan

Vintage Diver Portraits

Posted by / Filed under Personal Work

Vintage female diver portrait by photographer John Keatley.

Vintage male diver portrait by photographer John Keatley.

I’ve been shooting a lot of personal work lately in between assignments and ad campaigns.  It’s been making life feel pretty busy, but there is nothing more exciting in my job than seeing a personal concept go from an idea to a finished image(s).  There are a lot of ideas I want to make happen this year, so I hope this is just the beginning.  As a side note, I have become really interested in mid-century modern design and the modern era, and that has had a big influence on my personal work.  I love how these images turned out.  Thanks for taking a look!

Retouching by Gigantic Squid.

05
Nov

Jayme Hall of Alligator Performance

Posted by / Filed under Editorial Work

Chad and Jayme Hall shot for Inc. Photo by John Keatley

Jayme Hall CEO of Alligator Performance. Shot by John Keatley

I shot these images on a sweltering hot day this past summer in beautiful Coeur d’Alene, Idaho for Inc.  Big thanks to Photography Director Travis Ruse for the call on this one.  One of the things I love about editorial photography is the opportunity to talk with a wide range of successful and interesting people.  Some of you may not know this, but I actually majored in Business Administration in college, so dissecting and understanding how different companies work is really fascinating to me.  Alligator Performance Co-founders Chad and Jayme Hall did not disappoint.  Their story was one of the most fascinating success stories I have ever heard, and I left the shoot feeling like I got to see something really special.  I highly recommend reading this article on Alligator in Inc.

06
Sep

Wexley School For Girls In The Nude

Posted by / Filed under BTS

Cal McAllister of Wexley School For Girls. Photo by John Keatley.
Cal McAllister / Co-Founder and CEO

Gabe Hajiani of Wexley School For Girls. Photo by John Keatley.
Gabe Hajiani / Production Director

Stephanie Peirolo of Wexley School For Girls. Photo by John Keatley.
Stephanie Peirolo / Director of Strategic Partnerships

Christine Wise of Wexley School For Girls. Photo by John Keatley.
Christine Wise / Director of Planning and Strategy

Ian Cohen of Wexley School For Girls. Photo by John Keatley.
Ian Cohen / Co-Founder and CCO

Todd Grant of Wexley School For Girls. Photo by John Keatley.
Todd Grant / CCD

One word sums up the experience of working with the team at the Seattle based ad agency, Wexley School for Girls: AWESOME.  The long and short of it, is that these guys and gals are a riot, and life is never dull when working or hanging out with Wexley.  They never so much as bat an eyelash when John shows up asking them to take their shirts off, dress up in chicken costumes, sprawl across the baby grand, or any other fantastically strange idea John has thrown at them over the years.  Well, actually, not everyone was on board with this concept off the bat, but everyone came around eventually after a good pep talk.

Most business executives need headshots for speaking, press, articles, etc., and the leaders at Wexley are no different.  These portraits are of the Wexley senior leadership team. As you can see, not only are they all pretty much topless, but they have Sara Coates and I smashing and manipulating their faces with our hands.  At least the men do.  The women got a couple of male interns to stand in, and it just so happened to be their first day on the job.  It was awesome, and one of those shoots where we were laughing so hard we cried a little.  Some people may have cried from awkwardness too, but it can be hard to tell the difference sometimes.  Thanks Wexley for being great sports, and for working with us to create such awesome photography.  I like to think this kind of work is the stuff that stands the test of time.

These pictures have already received some of the greatest comments on Facebook.  It’s almost like a social experiment the way some people are so confused  by these portraits.  “They aren’t really going to use those for press are they?”  Yes, yes they are.

Here is a quick behind the scenes video of the shoot.  Can’t wait to see what happens next time.

Thanks team Wexley, and thanks as always to Gigantic Squid for retouching!

14
Jun

American Indians for The Nature Conservancy

Posted by / Filed under Ad Campaign

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

As an artist, campaigns with a positive social impact are always very appealing to me.  PBJS in Seattle called me several months back about this campaign for The Nature Conservancy, highlighting the First Stewards Symposium in Washington DC, which takes place next month.  This is the first national climate change symposium dedicated to addressing how climate change impacts coastal indigenous people.

I got to work with some great people on this project, CD Peter Gaucys, ACD Brandon Hilliard, and AD Vinny Pacheco.  In one of our meetings about creative for this shoot, someone brought up how the only photographs we associate with American Indians are old and quite dated.  Those old black and white prints you see in a museum.  This was an opportunity to create 3 great portraits of modern American Indians surrounding a really important set of issues.  I am really proud of how these portraits turned out, and I am excited to see what comes from the symposium next month.

Below is an excerpt taken from the First Stewards website which outlines the purpose of this symposium. What a fantastic project to be a part of!

“This first-of-its-kind national event examines the impact of climate change on indigenous coastal cultures.  The symposium will bring together as many as 300 coastal indigenous tribal elders, leaders, scientists, witnesses, and other scientists and policy leaders from around the nation to discuss traditional ecological knowledge and what it can teach us about past, present, and future adaptation to climate change. Five regional panels of tribal leaders and tribal and Western scientists will examine how native people and their cultures have adapted to climate change for hundreds to thousands of years, and what their future — and that of the nation — may hold as the impacts of climate change continue.”

If you find yourself around the National Mall, Smithsonian, or the The National Museum of the American Indian in DC and you see these images on flags, banners, etc, I’d love to get some snaps.  Thanks!

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