This formal announcement is brought to you by the John Keatley Blog. Ok, let’s just call it like it is. This blog has lost it’s soul. Shoot, someone told me today they thought my blog was too formal, and you know, I have to agree. I was surprised at first. I thought, I’m not formal. But if I am being honest, I have to recognize that my blog is. When I started blogging a little over two years ago – Wow, can’t believe it has already been over two years – I had a clear vision and strategy for blogging and for the most part I have stuck to it. From the start, my strategy has been to highlight my work and give clients a glimpse into what I do and how I do it. I feel really good about following through on that, and it has been a fun process as well as a great marketing tool for my photography.
Over the past six months, I have been shooting more personal and commercial work than ever before. Along with shooting for myself more, I have been trying to push myself in new directions by experimenting with new processes and forcing myself to think differently about the way I make pictures. It has been an extremely satisfying experience, and the reason why I have been telling people lately that I have never enjoyed photography as much as I am now. In that same spirit of experimentation, I have decided it’s time to free this blog from the chains of formal announcements about new work and always making sure everything looks polished like a press release from the Oval Office. That’s not to say I am going to let myself get sloppy, or stop paying attention to details, but I am going to start treating this blog more like a journal and less like a press secretary. Recently I have had so many thoughts and ideas I considered sharing, but felt they didn’t fit the format. Which was true. But it’s always good to look at your business and try to find ways to improve and adapt. So that is what I am doing. I haven’t been excited to blog, and I honestly haven’t had the time at all either. I am not going to stop posting the type of stuff you have seen over the past two years, but I will be opening it up to anything and everything big and small. I am definitely not going to commit to blogging every day for a year like my wife does at www.goodnewsforisla.com, but I hope my posts will be much more frequent than they have been. Speaking of Nichelle’s blog, she has done an amazing job highlighting stories of people, and organizations working to make a positive impact in the lives of others as well as making our planet a better place. It’s an awesome blog, and I am so proud of her! There are more than 100 stories up as of now, and well over 200 more to look forward to. Check out Good News For Isla, you won’t be disappointed.
So there you go. Post number one of the John Keatley Blog 2.0. I’m already feeling more excited about blogging again. As always, thank you for taking the time to read and for your interest in my photography! I’m excited about 2011 and all that is to come.