Irish National Lottery / Lotto Plus

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I recently had the opportunity to travel to Dublin, Ireland to work with ROTHCO on the new Irish National Lottery campaign.

The Celebrations have been the Lotto house band for the last 30 years, and for 30 years, they have played every time there is a new winner. Not a bad gig, and life has been pretty good. Now, The Irish National Lottery has released a new game called Lotto Plus, and there are so many winners, the band never stops playing. They are exhausted, and at their breaking point.

Please enjoy.

This is a really big campaign in Ireland right now, and the images are apparently all over the country. I wish I could be there to see it myself, but thankfully I have a few snaps of some of the executions.

A very big thank you to Stephen Rogers for this incredible project. It was an absolute blast. Thank you also to my producer, Patrick Daly for going above and beyond. I can’t wait to return to Ireland.
Retouching by GILD Studios.


Wild Expression Portraits for AT&T

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One of the wonderful things about kids is you can always count on them to provide you with outside perspective. It’s so easy to get locked into a routine as an adult, but kids have a way of knocking you out of your world and seeing things in a new light. That happened to me recently as I was going through portraits from my AT&T shoot with Possible. My daughter Isla saw this BTS picture and asked, “Daddy, why are you wearing trash bags at a photo shoot?”

Trash bag suit for a coffee spit.

To which I replied, “So that man can spit coffee on me.”
With an even more confused look on her face she said, “Why would he do that!?”
I had to think about that for a second before I said,”Well, because that’s my job.” smiling proudly.

Her look at that point said it all, and in that moment I was able to appreciate and enjoy just how unusual my job is. And I wouldn’t have it any other way.