I recently had the opportunity to travel to Dublin, Ireland to work with ROTHCO on the new Irish National Lottery campaign.
The Celebrations have been the Lotto house band for the last 30 years, and for 30 years, they have played every time there is a new winner. Not a bad gig, and life has been pretty good. Now, The Irish National Lottery has released a new game called Lotto Plus, and there are so many winners, the band never stops playing. They are exhausted, and at their breaking point.
This is a really big campaign in Ireland right now, and the images are apparently all over the country. I wish I could be there to see it myself, but thankfully I have a few snaps of some of the executions.
A very big thank you to Stephen Rogers for this incredible project. It was an absolute blast. Thank you also to my producer, Patrick Daly for going above and beyond. I can’t wait to return to Ireland.
Retouching by GILD Studios.