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07
Feb

Instagram

Posted by / Filed under News

John Keatley rolling on a light stand at a photo shoot.

And that’s pretty much what I do on a typical day.  It’s a good life, with very few complications really.

So there is this new app called Instagram for mobile phones.  Seeing as I do not consider myself an “early adopter” it took me some time to check it out, much less install it on my phone.  Needless to say, it is pretty cool, and I have enjoyed using it this past week.  I never do anything unless I am all in, so it is safe to say, you can follow me on Instagram and expect a steady stream of photos from my adventures with a camera.  There are a lot of funny moments that happen behind the scenes, so that is what I am going to be focusing on with this outlet.  It will be a different view into my world from what I have been showing on the blog, Facebook, and Twitter etc.

You can find and follow me @johnkeatley or www.instagram.com/johnkeatley

Thanks so much, I’ll see ya out there.

12
Nov

Tonight I Am

Posted by / Filed under BTS, Ad Campaign

Hotel Tonight: Tonight I Am - auto mechanic / spa by John Keatley.

Hotel Tonight: Tonight I Am - subway / surfer by John Keatley.

Hotel Tonight: Tonight I Am - painting / night out by John Keatley.

Hotel Tonight: Tonight I Am - flooded basement / golf by John Keatley.

Hotel Tonight: Tonight I Am - office cube / beach by John Keatley.

Spontaneous getaway anyone?  Yes please!  My team and I got to work closely with the folks at Instagram and Hotel Tonight on this amazing ad campaign called “Tonight I Am“.  Hotel Tonight is a hotel booking app that let’s you book a great hotel from a curated list of hotels in just 3 clicks.  No matter where you are, or what you are doing, you can book a great hotel without spending hours researching and comparing prices.  To show this, we came up with 6 scenarios from daily life, and styled the subject in each scene as if they are already in the place they want to be.  Travel is just 3 clicks away, and mentally they are already there.  The campaign has done really well so far, and has received a lot of great press, including this article by AdWeek.

Big thank you’s to Hotel Tonight and Instagram.  Let’s do it again soon.
The six set’s we shot on were designed and built by Adi Goodrich and her team (we both have the same great rep – Redeye!).  High five!  Retouching by Ryan Cleary.

Behind the scenes pictures by Olivia Lazer and Taylor Reed.

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