This is the first look at a campaign I have been working on for MiiR Bottles over the past several months. These ads will be both online and in print. Soon to follow will be the debut of my first commercial as a director, which will be equally clever and funny. As simple as a water bottle sounds, there are so many great ideas to work with because there are a lot of water bottles on the market that are difficult to use. I think this comes across pretty clear in these ads.

I would like to say thank you to Bryan Papé of MiiR who is always so supportive and trusting of my vision. And thank you, also, to Ian Goode of Gigantic Squid for making the waterbeard magic and going the extra 100 miles to make these turn out as good as they did.

If you were wondering, this is the campaign I hinted at last month when I posted an image from one of the water capture shoots.